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当增长停滞,那些能“二次起飞”的公司做对了什么?
3 6 Ke· 2025-10-20 01:33
Core Insights - Companies can achieve "breakthrough growth" even during periods of stagnation by reshaping strategies, expanding core business, reallocating resources, innovating business models, or launching new products [1][3][4] Group 1: Breakthrough Growth Characteristics - Breakthrough growth is defined as achieving sales growth at least twice that of peers over five years, followed by sustained growth above industry averages [3] - In a study of 848 global companies experiencing stagnation, 99 companies successfully overcame challenges, achieving an average total shareholder return (TSR) of nearly 20% during the initial five years of breakthrough growth [3] - Companies achieving breakthrough growth did not sacrifice profitability, with an average profit margin increase of one percentage point during the initial growth phase [3] Group 2: Strategies for Achieving Breakthrough Growth - **Scale Expansion**: 45% of companies achieved breakthrough growth by increasing investment in core businesses, resulting in an average annual revenue growth of 16% and a TSR of 16% during the initial phase [5] - **Resource Reconfiguration**: 31% of companies shifted their business portfolios towards high-growth areas, achieving an average annual revenue growth of 20% and a TSR of 17% [7] - **Business Model Innovation**: 14% of companies changed their sales methods rather than the products themselves, leading to an average annual revenue growth of 20% and a TSR of 21% [9] Group 3: Examples of Successful Companies - United Rentals expanded its scale through a significant acquisition during the post-financial crisis, achieving a 68% TSR in the five years following the acquisition [6] - Constellation Brands shifted focus to the growing Mexican beer market, resulting in a twofold sales increase over ten years and a 45% TSR during the breakthrough growth phase [8] - Nintendo successfully innovated with the launch of the Switch console, achieving a 49% compound annual growth rate in revenue and a TSR exceeding 30% over five years [12] Group 4: Transformative Actions During Crisis - Companies often find opportunities for breakthrough growth during crises, with 36% of successful companies facing significant demand shifts [14] - External pressures, such as investor demands or market disruptions, can catalyze transformative actions, with two-thirds of breakthrough growth companies experiencing activist investor pressure prior to their growth phase [15] Group 5: Steps to Achieve Breakthrough Growth - **Choose the Right Strategy**: Companies must assess their current situation and select strategies that align with their strengths and market conditions [16] - **Focus Beyond Growth**: Successful companies adjust their cost structures and organizational processes to support growth initiatives [17] - **Capitalize on Crisis Opportunities**: Leaders should maintain focus on opportunities during crises to drive fundamental changes [18]