Core Insights - The article discusses the challenges faced by Dong Yuhui, a prominent live-streaming host, as he transitions from a peak phase to a more stable stage in his career, particularly after parting ways with Dongfang Zhenxuan [1][6][8]. Group 1: Performance Metrics - In June 2023, "Yuhui with You" ranked fifth in Douyin's sales leaderboard, marking its first drop from the top position this year [2]. - Daily average views for "Yuhui with You" in the first half of 2025 were 15.04 million, a significant decline of 45% compared to 27.50 million in the same period of 2024 [3]. - Fan growth has also slowed, with "Yuhui with You" gaining only 3.22 million fans in the first half of this year, compared to 12 million in the same period last year [4]. Group 2: Personal Brand and Image - Dong Yuhui's personal Douyin account has seen a loss of 600,000 followers over the past four months, dropping from 27.68 million to 27.07 million [5]. - The article highlights the importance of public perception, noting that Dong Yuhui's image has shifted from a sympathetic figure to one facing scrutiny, especially after his departure from Dongfang Zhenxuan [9][10]. Group 3: Market Dynamics - The article points out that the growth of Dong Yuhui's fan base is heavily reliant on past controversies and partnerships, particularly with Dongfang Zhenxuan, which have created significant public interest [8][32]. - The article also notes that the Douyin platform's algorithm favors high-quality content creators, which has impacted Dong Yuhui's follower count due to perceived low-quality content [14][17]. Group 4: Future Strategies - To overcome current challenges, Dong Yuhui is exploring new avenues for growth, including launching a new content-focused account "Lanzhi Chunxu" aimed at film-related content [26][29]. - Additionally, he is seeking to leverage entertainment appearances to drive traffic back to his live-streaming sessions, similar to strategies employed by other successful hosts [30][32].