粮食产销协同发展

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从“卖原粮”到“卖产品”“卖品牌”——第七届中国粮食交易大会一线观察
Xin Hua Wang· 2025-07-13 10:46
Core Insights - The seventh China Grain Trade Conference highlights the shift from selling raw grains to selling products and brands, showcasing regional specialties and innovations in the grain industry [1][3] Group 1: Industry Trends - Over 4,000 enterprises and more than 20,000 industry personnel participated in the conference, indicating a robust interest in grain trade and collaboration [1] - The conference featured products like Wuchang rice, Ningxia goji berries, and Xinjiang red dates, emphasizing the importance of regional branding and product differentiation [1] - The collaboration between production and sales areas is evolving from traditional models to more integrated approaches, including order agriculture and brand co-construction [3] Group 2: Company Developments - The partnership between Shandong Huarui Group and a grain oil company in Inner Mongolia aims to enhance brand recognition and market access, with a production capacity of 45,000 tons of flour annually [3] - Long-lasting investments in the oil tea industry in Bama County have led to the introduction of 163 patented technologies, enhancing the processing capabilities of local products [4] - The sales revenue of the entire industry chain for Liuzhou snail rice noodles is projected to reach 75.96 billion yuan in 2024, demonstrating significant economic impact and job creation [4]