Core Insights - The grain consumption market is undergoing a structural transformation, characterized by a shift towards diversification, personalization, and quality enhancement in product offerings [1][2][3] Group 1: Market Trends - The grain market is segmented into various price tiers, reflecting a trend towards premium and organic products, with prices ranging from 3 to over 150 yuan per kilogram for different types of rice [1] - There is a growing preference for diverse staple foods, including oats, quinoa, and purple rice, as well as functional foods that cater to specific health needs, such as low-GI bread for diabetics [1][2] - The rise of convenience foods is driven by urbanization and changing family structures, leading to increased demand for small packaging and ready-to-eat options [2][3] Group 2: Consumer Behavior - Different consumer demographics exhibit distinct preferences, with Gen Z favoring instant grain products, while older adults prefer high-calcium options [1][2] - Health concerns are prompting consumers to seek functional grain products that offer health benefits, such as cholesterol reduction and digestive support [2][3] Group 3: Industry Response - The entire grain supply chain is evolving, with farmers adopting more precise cultivation methods and companies focusing on differentiated processing to meet specific consumer demands [3] - Premium grain products, such as organic and high-fiber options, command significant market premiums, with some products priced 30%-50% higher than standard offerings [3] Group 4: Future Directions - The industry is encouraged to promote a diversified and quality-oriented grain product range to shift the current market dynamics, ensuring that all stakeholders, from producers to consumers, benefit [3]

Core Insights - The grain market is undergoing structural changes driven by consumption upgrades, accelerated urbanization, health demands, and changes in family structure [1][3][4] Group 1: Market Trends - The grain consumption market is evolving into a diverse and personalized landscape, with a shift towards multi-dimensional, individualized, and quality-focused products [2][4] - There is a growing preference for diverse staple foods, including oats, quinoa, and purple rice, with specific products catering to different consumer segments such as diabetics and the elderly [2][3] Group 2: Consumer Behavior - Higher living standards lead to increased willingness among middle and high-income groups to pay a premium for quality grain products [3][4] - The younger generation (Z generation) favors convenient products like instant grain meals, while older consumers prefer easily digestible options [2][3] Group 3: Product Development - The industry is seeing innovations in grain varieties, with research focusing on high-value and functional crops, such as strong gluten wheat and selenium-rich millet [4] - Packaging and marketing strategies are evolving, with a focus on appealing aesthetics and emotional connections through social media engagement [4] Group 4: Pricing and Value - Premium grain products can command a price premium of 30%-50% over standard products, with high-end gift packaging and specialty items achieving even higher premiums [4]