粮食市场细化

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需求升级重塑粮食市场格局
Jing Ji Ri Bao· 2025-08-20 23:11
Core Insights - The grain market is undergoing structural changes driven by consumption upgrades, accelerated urbanization, health demands, and changes in family structure [1][3][4] Group 1: Market Trends - The grain consumption market is evolving into a diverse and personalized landscape, with a shift towards multi-dimensional, individualized, and quality-focused products [2][4] - There is a growing preference for diverse staple foods, including oats, quinoa, and purple rice, with specific products catering to different consumer segments such as diabetics and the elderly [2][3] Group 2: Consumer Behavior - Higher living standards lead to increased willingness among middle and high-income groups to pay a premium for quality grain products [3][4] - The younger generation (Z generation) favors convenient products like instant grain meals, while older consumers prefer easily digestible options [2][3] Group 3: Product Development - The industry is seeing innovations in grain varieties, with research focusing on high-value and functional crops, such as strong gluten wheat and selenium-rich millet [4] - Packaging and marketing strategies are evolving, with a focus on appealing aesthetics and emotional connections through social media engagement [4] Group 4: Pricing and Value - Premium grain products can command a price premium of 30%-50% over standard products, with high-end gift packaging and specialty items achieving even higher premiums [4]