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飞亚达“过坎” 勾画第二增长曲线
Shen Zhen Shang Bao· 2026-02-05 17:53
Core Viewpoint - The domestic watch consumption market is under pressure in 2025, leading to a decline in sales revenue and gross margin for Feiya. The company aims to accelerate transformation and upgrade its business model, focusing on "precision manufacturing + smart ecosystem" as a dual-driven strategy [2][6]. Group 1: Financial Performance - Feiya expects a net profit attributable to shareholders of 76 million to 98 million yuan for 2025, representing a year-on-year decrease of 65.51% to 55.53%. The net profit excluding non-recurring gains and losses is projected to be 72 million to 94 million yuan, also reflecting a decline of 65.51% to 54.97% [2]. - The watch business revenue for Feiya in the first half of 2025 was 315 million yuan, down 18.07% year-on-year, while the comprehensive service business for luxury watches generated 1.345 billion yuan, a decline of 11.9% [4]. Group 2: Business Strategy and Market Position - Feiya's watch business revenue accounts for 93.02% of total revenue, but only 17.66% comes from its own brand and authorized brand sales, with 75.36% from luxury watch services [3]. - The company has established the "Hengjili" luxury watch service channel to enhance revenue from luxury watch services, collaborating closely with several high-end brands [3]. Group 3: Market Challenges - The overall watch market is experiencing a downturn, with smartwatches increasingly replacing traditional mechanical watches, impacting Feiya's main product sales [4][5]. - Feiya's unique positioning in "aviation and aerospace watches" has not effectively translated into market share, leading to declines in both sales volume and pricing [5]. Group 4: Future Plans and Acquisitions - Feiya is pursuing strategic emerging industries such as precision technology and smart wearables to enhance business scale and create a second growth curve [6]. - The company signed a share acquisition intention agreement with Hanhang Electromechanical Co., aiming to acquire all or part of the controlling stake in Shaanxi Changkong Gear Co., which is still under negotiation [6]. - Feiya plans to strengthen cooperation with companies like Huawei to develop smartwatches with health monitoring and sports tracking features [7].