Group 1 - The core idea of the articles emphasizes the shift in consumer behavior towards experiential and immersive celebrations for New Year's, particularly among younger demographics, highlighting the importance of "how to celebrate" rather than just "where to go" [1][2][3] - The trend of "ceremony economy" is becoming a significant driver of consumption, as people seek emotional outlets and meaningful experiences during festive occasions like New Year's [1][2] - Cities and businesses are responding to this demand by offering diverse New Year's experiences, with popular attractions like Shanghai Disneyland's light show and fireworks, as well as increased interest in destinations like Hainan for "warm winter travel" [2] Group 2 - The focus on "how to celebrate" reflects a societal shift from material abundance to spiritual pursuits, where young consumers prioritize unique and resonant experiences over traditional sightseeing [2][3] - The competition among destinations and businesses is evolving to create compelling "ceremony scenes" that resonate with specific consumer expectations for meaningful moments [3] - The value of New Year's celebrations is redefined as individuals seek to invest in experiences that foster lasting memories and emotional connections, making them the creators of their own life rituals [3]