Group 1 - The core idea of the articles emphasizes the shift in consumer behavior towards experiential and immersive celebrations for New Year's, particularly among younger demographics, highlighting the importance of "how to celebrate" rather than just "where to go" [1][2][3] - The trend of "ceremony economy" is becoming a significant driver of consumption, as people seek emotional outlets and meaningful experiences during festive occasions like New Year's [1][2] - Cities and businesses are responding to this demand by offering diverse New Year's experiences, with popular attractions like Shanghai Disneyland's light show and fireworks, as well as increased interest in destinations like Hainan for "warm winter travel" [2] Group 2 - The focus on "how to celebrate" reflects a societal shift from material abundance to spiritual pursuits, where young consumers prioritize unique and resonant experiences over traditional sightseeing [2][3] - The competition among destinations and businesses is evolving to create compelling "ceremony scenes" that resonate with specific consumer expectations for meaningful moments [3] - The value of New Year's celebrations is redefined as individuals seek to invest in experiences that foster lasting memories and emotional connections, making them the creators of their own life rituals [3]

新年的脚步越来越近。记者了解到，南京文旅将整合全市文旅资源，集结各种花样玩法，捧出融合 传统文化与现代潮流的跨年盛宴。从焰火盛典到沉浸式演出，从古典音乐会到文物特展，丰富多彩的活 动将让市民游客在欢声笑语中迎新年。 文博场馆则以文化赋能，为跨年增添历史人文气息。大报恩寺遗址博物馆"登塔接好运"系列活动从 2025年12月31日一直持续至2026年1月3日，市民游客可登塔眺望金陵城景，感受钟鼓齐鸣迎新纳福， 还可参观十周年特展、参与福运互动体验等。江宁织造博物馆的大梦红楼沉浸式展演推出元旦主题场 次，集合新年特别演出、红楼风新年写真、新年祈福墙等活动。南京城墙博物馆举办"钢铁与荣耀：欧 洲骑士盔甲与文化展"，展出来自意大利都灵王宫博物馆的140件（套）展品，为市民游客提供别具一格 的新年观展选择。 剧场舞台也是好戏连连，各式演出奏响新年乐章。2026年1月3日，陈慧娴"Fabulous 40"巡回演唱 会将在南京青奥体育公园体育馆举办，《千千阙歌》《飘雪》等经典金曲将在金陵城上空响起。2025 年12月30日—2026年1月3日，江苏大剧院推出多场高品质音乐会，维也纳约翰·施特劳斯管弦乐团等将 轮番登台，带来脍 ...