Core Insights - The demand for paper products has evolved significantly, with a notable increase in the variety of products available, reflecting a shift from basic needs to more specialized, functional options [1] - Consumer preferences are increasingly leaning towards innovative and health-oriented paper products, such as portable wet wipes and scented tissues, indicating a trend towards a more refined lifestyle [1] - The environmental impact of traditional paper production is a growing concern, prompting a shift towards sustainable materials like bamboo pulp [2] Group 1 - The sales volume of hanging tissue paper has increased by 177% year-on-year since September, while facial tissues have seen a 101% increase, indicating a robust growth in the paper product market [1] - Female consumers account for over 60% of the sales volume in household paper products, particularly favoring skincare-integrated items like cream tissues and facial wipes [1] - Male consumers show a preference for products that emphasize cleaning efficiency and convenience, such as wet toilet paper and wet wipes [1] Group 2 - The transition towards sustainable raw materials, such as bamboo pulp, is crucial for the industry, with many companies beginning to develop bamboo pulp paper lines [2] - The preference index for unbleached bamboo pulp tissue is highest among consumers aged 46 to 55, highlighting a market opportunity for eco-friendly products [2] - The positive reception of natural paper products by the market creates favorable conditions for the promotion of bamboo pulp paper [2]