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跨境电商物流转折点:三部曲揭示3大发展路径深度剖析
Sou Hu Cai Jing· 2025-06-10 05:20
Core Insights - The cross-border e-commerce logistics industry is transitioning from rapid growth driven by scale to a focus on operational efficiency, supply chain depth, and quality of global layout as it enters 2024 [1][6] - The industry is moving towards a more mature phase, emphasizing resource reorganization and combination capabilities rather than merely pursuing speed and volume [6] Pathways of Development - The first pathway is shifting from a "price-driven" model to a "service-driven" model, where sellers are increasingly prioritizing stable delivery over low costs due to heightened expectations for delivery experience [1][6] - The second pathway involves moving from "passive integration" to "active integration," with sellers recognizing the impact of logistics strategy on user retention and platform ratings, leading to the integration of warehousing resources and logistics solution design [3][6] - The third pathway is evolving from "point-to-point shipping" to "global network collaboration," where sellers are establishing multi-regional and multi-platform operational networks, emphasizing the importance of collaborative logistics capabilities [3][6] Systematic Capabilities - A key theme across all pathways is the necessity for systematic capabilities, as both logistics companies and seller teams require stable, secure, and scalable systems to manage multi-platform and multi-region operations effectively [4][6] - The introduction of specialized tools, such as "Cross-border Guardian," highlights the importance of operational compliance and efficiency in managing multiple accounts and resources [4] Future Outlook - The future of cross-border e-commerce logistics will focus on controllability, collaboration, and intelligence rather than merely cost [6] - Companies that can adapt to platform strategies and quickly respond to fulfillment rule changes are likely to benefit from resource allocation in the evolving landscape [6] - The competition will hinge on the ability to upgrade from "shipping" to "fulfillment management," with systematic capability development and team collaboration being critical for success [6]