Workflow
系统性AI组织
icon
Search documents
复星旅文首席执行官鲍将军:以系统性 AI 组织重构文旅,让硅基服务赋能碳基温度
Cai Jing Wang· 2025-11-20 09:13
Core Insights - The article highlights the innovative application of AI technology by Fosun Tourism Group to enhance the consumer experience in the tourism industry, aiming to create a personalized vacation experience and improve operational efficiency [1][2][3] AI-Driven Vacation Services - Fosun Tourism Group has launched AI G.O, the world's first all-scenario AI vacation assistant, which provides 24/7 service with a response time of under 1.5 seconds, addressing the long-standing pain points in the tourism service chain [2][3] - AI G.O offers personalized recommendations for trip planning, real-time information during the vacation, and post-trip engagement to maintain customer loyalty [2][3] Unique Interaction and Personalization - Unlike traditional platforms, AI G.O utilizes large language models to deeply understand consumer needs, enabling personalized interactions and recommendations, including customized itineraries and reminders for events [3] - The company is also developing unique IP characters for AI G.O to enhance consumer engagement, transitioning from a customer service role to a dedicated vacation partner [3] Operational Efficiency and Strategic Upgrades - AI technology is central to optimizing operations and upgrading strategies within Fosun Tourism Group, allowing for the automation of repetitive tasks and enabling staff to focus on more complex customer service needs [7][8] - The company is implementing AI across various departments, including customer service, marketing, product development, and talent management, to enhance overall efficiency and decision-making processes [8][9] Ecosystem Collaboration - Fosun Tourism Group is building an "AI + tourism ecosystem" by collaborating with various partners, including technology firms and local governments, to leverage AI's benefits across the industry [11][12] - The company aims to transition from a "business + AI" model to an "AI + business" model, where AI becomes an integral part of the business strategy, enhancing operational capabilities and consumer experiences [12]