红色冰雪文化
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辽宁推动冰雪旅游消费升级
Xin Lang Cai Jing· 2025-12-27 18:42
Core Viewpoint - Liaoning Province has officially launched the "Three-Year Action Plan for High-Quality Development of Ice and Snow Tourism (2025-2027)", aiming to enhance ice and snow tourism consumption and destination development by leveraging strategic opportunities from hosting the "15th Winter Games" [1] Group 1: Development Goals - The plan aims to establish a clear and distinctive new pattern for ice and snow tourism development, with a target of cultivating over 10 provincial-level ski tourism resorts and launching more than 10 premium ice and snow tourism routes [1] - The initiative focuses on diversifying product offerings to significantly enhance the comprehensive consumption driving capacity of ice and snow tourism [1] Group 2: Visitor Experience - The action plan will cater to different visitor needs by providing ice and snow experiences across three dimensions: professional, hobbyist, and general public [1] - Visitors will find suitable venues and activities whether they are professional enthusiasts seeking top-level competitions, urban skiers looking for personalized experiences, or families and beginners wanting a relaxed ice and snow experience [1] Group 3: Cultural Integration - Liaoning aims to create a rich ice and snow culture, allowing tourists to deeply experience red ice and snow culture represented by Northeast Anti-Japanese Coalition snow camps and memories of the Korean War, as well as unique ice and snow customs of ethnic groups like the Manchu and Mongolian [1] - The tourism experience will shift from mere sightseeing to deep immersion, with cultural elements deeply integrated into products, scenes, and consumption [1] Group 4: Competitive Advantage - Liaoning emphasizes its differentiated advantages of being "not too cold, not too far, not too difficult, and not too expensive," aiming to lower the barriers to ice and snow tourism [2] - The province plans to develop a range of engaging and easily accessible ice and snow-themed products to attract a wide array of tourists to experience authentic Liaoning ice and snow culture, thereby shaping a popular and approachable new image for ice and snow tourism [2]