Core Viewpoint - The province aims to enhance its ice and snow tourism sector by developing high-quality products and experiences, targeting over 260 million annual visitors and generating more than 250 billion yuan in revenue by 2027 [2][3] Group 1: Development Goals - The province plans to cultivate 10 provincial-level ski tourism resorts and create over 10 premium ice and snow tourism routes [2] - The focus will be on fully exploring the cultural connotations of Liaoning's ice and snow tourism, establishing a clear and distinctive development pattern [2] - The province aims to promote high-quality tourism destinations and upgrade consumption in the ice and snow tourism sector [2] Group 2: Resource Integration - The strategy includes a comprehensive approach to ice and snow resource development, targeting professional, hobbyist, and general public segments [3] - A Liaoning ice and snow tourism map will be launched to connect scenic spots, hot spring resorts, cultural venues, and local cuisine [3] - The development will align with the provincial "one circle, one belt, two areas" regional strategy, creating premium tourism routes based on local ice and snow resources [2] Group 3: Cultural and Experiential Enhancement - The province will deepen the cultural value of ice and snow tourism by transforming cultural elements into tourism products and experiences [3] - Support will be provided for regions to create distinctive ice and snow cultural tourism IPs, enhancing cultural depth and brand recognition [3] Group 4: Market Activation and Event Promotion - The province aims to shift ice and snow tourism from mere sightseeing to deep experiential engagement, innovating "ice and snow+" tourism products [3] - Events will be organized to foster a new consumption model for ice and snow tourism that caters to all age groups and time periods [3] - A focus on popular participation in ice and snow events will be emphasized, creating a diverse and engaging event ecosystem [3] Group 5: Policy and Talent Support - To ensure high-quality development, the province will strengthen policy support and resource guarantees for the ice and snow tourism sector [3] - Financial institutions will be encouraged to develop specialized financial products for ice and snow tourism [3] - Talent development will be prioritized, leveraging existing educational institutions to train skilled personnel in tourism services, event planning, and facility maintenance [3]

Core Viewpoint - Liaoning Province has officially launched the "Three-Year Action Plan for High-Quality Development of Ice and Snow Tourism (2025-2027)", aiming to enhance ice and snow tourism consumption and destination development by leveraging strategic opportunities from hosting the "15th Winter Games" [1] Group 1: Development Goals - The plan aims to establish a clear and distinctive new pattern for ice and snow tourism development, with a target of cultivating over 10 provincial-level ski tourism resorts and launching more than 10 premium ice and snow tourism routes [1] - The initiative focuses on diversifying product offerings to significantly enhance the comprehensive consumption driving capacity of ice and snow tourism [1] Group 2: Visitor Experience - The action plan will cater to different visitor needs by providing ice and snow experiences across three dimensions: professional, hobbyist, and general public [1] - Visitors will find suitable venues and activities whether they are professional enthusiasts seeking top-level competitions, urban skiers looking for personalized experiences, or families and beginners wanting a relaxed ice and snow experience [1] Group 3: Cultural Integration - Liaoning aims to create a rich ice and snow culture, allowing tourists to deeply experience red ice and snow culture represented by Northeast Anti-Japanese Coalition snow camps and memories of the Korean War, as well as unique ice and snow customs of ethnic groups like the Manchu and Mongolian [1] - The tourism experience will shift from mere sightseeing to deep immersion, with cultural elements deeply integrated into products, scenes, and consumption [1] Group 4: Competitive Advantage - Liaoning emphasizes its differentiated advantages of being "not too cold, not too far, not too difficult, and not too expensive," aiming to lower the barriers to ice and snow tourism [2] - The province plans to develop a range of engaging and easily accessible ice and snow-themed products to attract a wide array of tourists to experience authentic Liaoning ice and snow culture, thereby shaping a popular and approachable new image for ice and snow tourism [2]