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包装出海系列专题(一):纸包装出海大势所趋,看好龙头先发优势和盈利结构优化
Changjiang Securities· 2025-09-24 00:39
Investment Rating - The report maintains a "Positive" investment rating for the paper packaging industry, indicating an expectation of better performance compared to the relevant market index over the next 12 months [10]. Core Insights - The paper packaging market in China is characterized by low concentration, intense competition, and low profit margins. Leading companies possess better customer resources and capabilities for international expansion, with overseas revenue growth outpacing domestic growth. The report anticipates a 2-3 year period of overseas investment dividends, driven by the first-mover advantage of leading companies, strong customer bases, and funding advantages [2][6][25]. Summary by Sections Background: Supply Chain Transition and Advantages of Leading Companies - The trend of paper packaging companies expanding overseas is evident, with leading firms showing higher overseas revenue growth compared to domestic figures. For instance, in the first half of 2025, Yutong's overseas revenue grew by 27% while domestic revenue declined by 2%. Similarly, Meiyingsen's overseas revenue increased by 39% while domestic revenue fell by 6% [6][16]. - The competitive landscape in China's paper packaging market is fragmented, with a CR5 of approximately 15%. Leading companies like Yutong hold about 6% market share, facing pressure from smaller firms employing aggressive pricing strategies [7][25]. Outlook: Increased Overseas Revenue Share and Optimized Profit Structure - The profitability of domestic leading paper packaging companies is higher than that of local competitors in markets like India. For example, Yutong's net profit margin of 21.7% in the first half of 2024 surpassed that of TCPL, India's largest folding carton producer, which had a net profit margin of about 8% [8][33]. - The report highlights that overseas markets present opportunities for premium pricing due to supply-demand mismatches, particularly in emerging manufacturing bases where local companies struggle to meet the quality and compliance standards required by multinational brands [9][46]. Competitive Advantages of Leading Companies - Leading companies have established multiple overseas bases, enhancing their ability to meet customer needs and reduce delivery times. For instance, Yutong has set up 10 overseas bases in countries like Vietnam and India [28]. - The report emphasizes the importance of technological advantages, funding capabilities, and compliance with international standards, which smaller firms often lack. Leading companies can leverage their established relationships with major clients to mitigate risks associated with international expansion [32][28].