Group 1 - The core event is the launch of the "New Year Goods Group Purchase Festival" and the selection of products for the "One Product, One Broadcast" project in Wen'an County [1][2] - The project aims to create a comprehensive platform for production and sales connection, brand promotion, and consumer benefits through a four-in-one model: online exhibition, live streaming sales, product selection empowerment, and on-site direct sales [1] - The festival will feature a variety of high-quality New Year goods to meet the one-stop shopping needs of residents [2] Group 2 - The online New Year goods festival will also host supporting activities such as intangible cultural heritage live broadcasts, hometown product recommendation competitions, and special live streaming events to assist farmers [3]