"这里的每块砖、每片瓦，都是我们村里一个边、一个角'扫'出来的。"葛浩顺说。 2013年底，在青岛工程行业打拼近10年的葛浩顺准备继续大展拳脚。这时夏格庄镇党委派人主动上门， 希望他能回乡带领乡亲们一起谋发展。 初春时节，山东莱西夏格庄镇西夏格庄村的恬静下酝酿着生机。暖棚里潮湿的空气夹杂着淡淡清香，起 垄的土地上，一排排菌菇顶着褐色的网状"小圆帽"露出雪白脖颈。 此时正是村里采收最忙的时候。大棚角落，39岁的葛浩顺找好位置，打开面光灯，支起摄像头。开播前 几分钟，他又从裤兜里掏出那本翻秃了皮的"直播手册"——"镜头要面向丰收的田地""早间直播主要面 向老年人，要强调营养价值"……新旧笔迹交织，一条"直播书记"的来时路慢慢浮现。 今年是莱西市"发展村书记直播带货经济三年行动计划"的第一年，葛浩顺这个闯入直播赛道的"笨鸟"， 反倒有了"先发优势"。上午9点，直播准时开始，他手拿一柄刚从地里摘下的羊肚菌，和观众打起招 呼，曾经笨拙的动作、神态、话术，如今早已驾轻就熟。 "俺这不是胖，是羊肚菌带来的'实力膨胀'！"镜头前，葛浩顺憨厚质朴，透着热情与自信，言谈举止颇 有喜感，一米八几的魁梧身形把画面塞得满满的；镜头后， ...

Core Viewpoint - The article highlights the revival and commercialization of traditional Miao embroidery and crafts through modern platforms like live streaming, showcasing the intergenerational transfer of skills and the integration of cultural heritage into contemporary commerce [2][3][4]. Group 1: Traditional Craft and Heritage - Pan Yuzhen, an 80-year-old representative inheritor of Miao embroidery, actively engages in promoting her craft alongside her daughters, emphasizing the importance of passing down traditional skills to the younger generation [2][5]. - The Miao embroidery and related crafts are being showcased at the Kaili Miao and Dong Cultural Park, where over 800 merchants present more than 6,000 products, including embroidery, wax dyeing, and silver jewelry [4]. Group 2: Modern Commercialization - The introduction of live streaming has significantly boosted sales for local artisans, with merchants like Yang Changying reporting substantial online orders, indicating a shift in how traditional crafts are marketed [3][4]. - Since the opening of the cultural park on February 4, daily visitor numbers have exceeded 50,000, demonstrating the growing interest in traditional crafts and the effectiveness of modern marketing strategies [3][4]. Group 3: Community and Government Support - The local government has played a crucial role in facilitating this cultural revival by optimizing the venue and ensuring a conducive environment for commerce, thereby enhancing the visibility and sales of traditional crafts [4]. - The collaboration between the government and local merchants has created a vibrant marketplace that attracts both tourists and locals, fostering a sense of community around the preservation of cultural heritage [4].

转自：草原云 "这件'中国红'羊绒开衫，贴身穿很舒适，小圆领的设计更显精致。"大年初一，在赤峰东黎羊绒数字化 工厂直播间，主播孙湉身着羊绒套装推介"新年战袍"，运营中控王俊宝紧盯数据大屏协调仓储物流。 主播推介羊绒服饰。 从大年初一至初八，孙湉和小伙伴们通过新品穿搭分享、护理技巧演示，回应消费者节日购物需求，编 织品牌与用户共度的"云端春节"。 直播团队分析实时数据。 赤峰是全国羊绒制品产销基地，羊绒产业从业人员达数十万人。眼下，当地羊绒企业生产火力全开，线 上销售更是一派火热。 "依托当地优质山羊绒，我们打造的国货品牌深受消费者喜爱，这是我们的销售底气。"在直播中，孙湉 将罕山白绒山羊的牧场故事融入产品讲解，向网友展示羊绒品质。"我们以'直播+柔性供应链+数据驱 动'模式，将传统工厂升级为24小时运转的'数字云厂'，单场最高销售额突破2000万。通过直播实时接收 用户反馈，动态调整生产计划，实现'小单快反'，并以数据反向指导研发设计。"孙湉说。 在直播间数据大屏前，王俊宝紧盯着屏幕上跳动的实时数据。他发现一款"双面印花羊绒围巾"咨询量激 增，但库存不足50条。他立即开启预售模式，协调柔性生产线加急生产，并同 ...

结合市场及行业实际，磁县制定了针对性培训计划，采用"理论+实操+竞赛"模式，培训课程涵盖短视 频拍摄剪辑、直播带货实操、本土品牌推广三大板块。同时，重点围绕如何挖掘磁县特色产品的独特卖 点、策划直播、搭建社群互动平台等内容进行系统讲解。 本报讯（崔岩）近日，磁县"一品一播"产业园内人流如织，培训教室内气氛热烈，直播间内参加完培训 的群众有序上镜试播，来自全县各行各业热爱主播工作的群众在这里接受新型商业模式的知识洗礼。 为抢抓数字经济发展战略机遇，磁县县委、县政府始终将"一品一播"工作摆在全局工作的突出位置，高 位推动、狠抓落实，高标准打造"一品一播"产业园区，从主播培训、产品开发、物流降费、金融赋能等 方面全面发力，从提升直播人员技能入手，大力度开展直播人才培训。 培训行动着力构建以童装安防品牌营销专员、文旅推介宣传员、工业企业电商先锋、商贸电商推广员、 美食推荐官、农村致富能手、基层电商骨干等群体为核心的全民主播人才矩阵，打造覆盖农业、工业、 商贸、文旅等多领域、多层次的专业化主播梯队，持续推动全县主播人才队伍向规范化、专业化、规模 化、品牌化发展，打造直播带货"生力军"。 （来源：邯郸日报） 转自：邯郸日 ...

不能让坏果送到消费者手中！对于直播行业，这是大家的一个共识。除了主打的榴莲外，车厘子、蓝莓、荔 枝、草莓……魏南南他们的直播间都会根据时序进行重点直播。 备货区的一角，一台悄然运转的"CT机"引起了记者的注意。魏南南告诉记者，这是榴莲选果的好帮手—— 无损智能分选仪。 为什么直播间里的榴莲一开一个"报恩"的？新鲜的水果是如何走进直播间的？春节还能不能动动手指就买到 新鲜水果？昨天，记者走进新发地市场里的直播间，跟着选果师和他的人工智能"好帮手"一起"挑"水果。 推开直播基地的大门，榴莲味扑鼻而来。新发地悠乐果直播基地负责人兼选果师魏南南裹着羽绒服，正在对 当天即将"上车"的榴莲进行最后的挑选。记者发现，直播基地里的温度很低，体感不到10℃。为了保证水果 的新鲜，大家就只能裹严实了。 左手抱起一个榴莲，右手拿着的尖角钳轻轻敲打几下，熟了！只见魏南南一个个地挑选着榴莲，把过关的榴 莲放到转运箱里，偶尔碰到没有过关的，就放在一边的次果箱中。 "最忙的时候，一天过手的榴莲，没有1000也有800了！"别看魏南南才30出头，在新发地已经干了十多年。 2024年3月悠乐果开拓直播小时达业务时，他就负责选果这项工作。 选果 ...

（来源：廊坊日报） 转自：廊坊日报 同步启动的文安年货团购节，汇聚精品年货，可满足居民一站式采购需求。 本次网上年货节还将举办非遗年俗直播、家乡好物推介赛、主播助农专场等配套活动。 本报讯（记者 马越）近日，文安县年货团购节暨"一品一播"项目选品在该县青年创新创业孵化基地启 动。 作为文安县"一品一播"执行单位，青创融媒正式向全县公开征集特色好物进入选品库。通过"线上展销 +直播带货+选品赋能+现场直销"四位一体模式，搭建起产销对接、品牌推广、惠民消费的综合平台。 ...

凌晨六点，大连的天色还未完全苏醒，辽渔国际水产品市场在喧闹后重归宁静。王仁月裹着厚实的羽绒 服，站在码放整齐的泡沫箱前，对着手机屏幕，细致地讲解手中一盒北极甜虾的品相与吃法。 镜头里没有精致的布景，只有背后隐约可见的、泛着寒气的冷库，以及她说话时呵出的淡淡白气。屏幕 另一端，滚动的评论来自天南海北："给孩子吃选哪种""头籽的还有货吗""信你，直接下单了"…… 王仁月被老铁们亲切地称为"月姐"。44岁的她，如今作为快手主播"海鲜邋遢姐"，正站在父亲曾奋斗一 生的行业最前沿，用一根网线、一方屏幕，将来自渤海湾的鲜美送往无数家庭的餐桌，也续写着一个关 于传承与信任的故事。 接棒海鲜家业，从批发市场转型直播带货 王仁月是复州湾养虾人的女儿。在她的童年记忆里，父亲是最早在当地养虾的一批人。每到放虾季节， 父亲在虾圈边搭起塑料窝棚，她就跟着住在里面，凌晨时分再一起押车，把虾送到大连的批发市场。 浸润着海水咸腥的早年经历，让她对"货"和"市"有了最直接的体会。家里虾圈出的杂鱼太多，刚上小学 二年级的王仁月就拎着大塑料布到菜市场门口，把秤一摆开始叫卖。"人家卖两块，我卖一块九，一会 儿就好几百斤卖出去了。" 此后她的人生轨迹 ...

Core Insights - Rich Sparkle has completed the acquisition of Step Distinctive, with Khaby Lame holding 49% and Anhui Xiaohaiyang Network Technology Co., Ltd. (Three Sheep) holding 13% [1] - This acquisition positions Anhui Xiaohaiyang as a strategic shareholder and core operational partner of Rich Sparkle, granting exclusive global operational rights for Khaby Lame's content [3] Group 1: Acquisition Details - The acquisition allows Anhui Xiaohaiyang to manage live streaming and short video e-commerce planning, TikTok Shop operations, cross-border supply chain coordination, after-sales service, and AI digital persona development for the next 36 months [3] - The collaboration is seen as a strategic move for both parties, especially as TikTok accelerates its commercialization efforts [3] Group 2: Market Position and Strategy - Three Sheep has established a presence in overseas markets, including Singapore, Malaysia, and Vietnam, and is now among the leading MCN organizations in those regions [6] - The company is not only connecting with existing local influencers but also incubating new ones, while also providing supply services beyond traditional MCN roles [6] Group 3: Domestic Challenges and Opportunities - Three Sheep's importance in overseas markets has increased due to challenges in the domestic market, including penalties and loss of user trust following a false advertising incident [7] - The company has seen a significant drop in signed influencers, from over 2,000 to around 300, and has lost several key influencers [9] Group 4: Cultural and Operational Challenges - The partnership with Khaby Lame presents strategic value but also poses challenges related to cultural differences, consumer habits, and compliance requirements in various regions [11] - Three Sheep's previous focus on Southeast Asia may limit its understanding of markets in Europe and North America, raising concerns about local operational capabilities [11]

Core Insights - The company Gu Yue Long Shan's product "Qing Hua Zui" 20-year aged liquor achieved a record-breaking sales performance during a live-stream event, generating over 3 million yuan in gross merchandise value (GMV) within ten minutes [1] Group 1 - The live-stream event took place on February 8, featuring a well-known actor, which significantly boosted the product's visibility and sales [1] - The product's popularity was further enhanced by a viral photo of Jensen Huang dining at a Michelin restaurant in Shanghai on January 24, where "Qing Hua Zui" was prominently displayed, leading to a notable increase in product search volume and sales [1]

Core Insights - In 2025, Qingcheng County focused on leveraging its rich cultural heritage to enhance its influence through media dissemination, cultural benefits for the public, and the integration of agriculture, culture, and tourism, resulting in 5.4456 million visitors and a tourism revenue of 3.19 billion yuan [1] Group 1: Media and Cultural Promotion - The county's media center implemented a comprehensive digital reform, producing 3,920 articles for city-level media and 75 for central media, with significant engagement on platforms like CCTV [1] - Cultural events included over 190 "Cultural into Thousands of Homes" activities and 145 artistic performances, benefiting 170,000 people [2] - The "With Radiance Along" live streaming initiative attracted nearly 30 million viewers, promoting local products and cultural heritage [2] Group 2: Agricultural and Tourism Integration - Qingcheng County developed five agricultural and cultural tourism villages and trained 181 individuals in live-streaming e-commerce, leading to the emergence of three new e-commerce companies [3] - The county saw a 29.59% increase in visitor numbers and a 73.18% rise in tourism revenue year-on-year, highlighting the successful fusion of culture and tourism [3]