Core Insights - The article highlights the launch of a digital empowerment training program for merchants at the Yuhu Cold Chain Chengdu Park, aimed at enhancing their digital operational capabilities and integrating them into a multi-faceted online trading model [1][4]. Group 1: Training and Empowerment - The training program is part of the Chengdu Park's "Digital Empowerment Plan" and includes systematic courses and practical exercises to improve live streaming operations for over 200 participating merchants [1][3]. - The training focuses on practical skills such as live e-commerce conversion, short video operations, and content marketing strategies, addressing common challenges faced by traditional frozen product merchants [4][5]. Group 2: Digital Transformation and Market Reach - Yuhu Cold Chain is leveraging live streaming as a key method to expand digital trading scenarios, having conducted numerous live streaming events to connect quality agricultural products with buyers nationwide and internationally [3][4]. - The initiative aims to help merchants transition from a reliance on offline transactions to a complex operational model centered around digital tools, thereby enhancing their market reach and operational efficiency [4][5]. Group 3: Future Developments - The Chengdu Park plans to continue offering targeted training and practical exercises as part of its digital empowerment strategy, enabling merchants to adapt to market changes and improve the delivery of high-quality cold chain food products to consumers [5].