线上线下销售结合
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佛慈制药:2025年上半年公司巩固国内存量市场销售的同时全力开发潜在市场
Zheng Quan Ri Bao Wang· 2025-08-28 09:48
Core Viewpoint - The company aims to strengthen its domestic market sales while actively developing potential markets by implementing differentiated product sales strategies and leveraging e-commerce platforms like JD and Tmall to enhance market share [1] Group 1: Sales Strategy - The company plans to consolidate its existing domestic market sales while exploring new potential markets in the first half of 2025 [1] - A systematic review of different channels and key customers will be conducted to formulate differentiated product sales policies [1] - The integration of online and offline sales through e-commerce platforms is a key focus to boost product market share [1] Group 2: Sales Channel Distribution - Currently, over 60% of sales come from commercial chain channels, approximately 20% from medical channels, and around 20% from online, agency, and other channels [1] - Overall sales performance across all channels has shown little change compared to the same period last year [1]