Core Viewpoint - Taobao has introduced a feature allowing merchants to block high refund rate customers, sparking significant debate among users regarding its implications for consumer rights and merchant protection [1][4]. Group 1: Feature Details - The blocking feature is currently available only to merchants in the apparel sector on Taobao and Tmall, as this category experiences the highest return rates [3]. - In 2024, traditional e-commerce return rates for women's clothing are expected to be between 50% and 60%, with some merchants experiencing rates as high as 75%. Live-streaming e-commerce return rates have even surpassed 80%, with some nearing 90% [4]. Group 2: Consumer and Merchant Perspectives - Some users support the feature, arguing it helps merchants filter out frequent returners, which can lead to increased shipping costs and product loss [4][8]. - Conversely, there are concerns that merchants may misuse this power, potentially blocking consumers who return items due to legitimate reasons such as product discrepancies [4][5]. Group 3: Underlying Issues - The introduction of this feature highlights a long-standing trust crisis in online shopping, bringing to light issues that have been overlooked [8]. - The feature aims to improve the online shopping environment, balancing the interests of both merchants and consumers [8].