淘宝店铺被扣分后，要恢复参加营销活动的权限，需要根据扣分原因进行整改，并满足平台相应的条件，具体如下： 满足营销活动的条件 等待时间达标：如果是因为虚假交易等违规行为导致扣分，根据淘宝规定，需 90 天无违规记录方可参与营销活动。即使扣分在年底清零，营销活动的限制 也不会随之取消。例如，店铺在 2025 年 1 月因虚假交易被扣分，那么在 2025 年 4 月之前都无法报名参加营销活动。 提交申诉：通过淘宝卖家中心的相应入口提交申诉材料，等待淘宝审核，期间可保持与淘宝客服沟通，了解申诉进度。 完成整改并通过规则考试 进行整改：根据违规类型进行相应整改，如因商品信息违规，应立即修改商品信息，确保符合平台规范；若因虚假交易违规，则需规范交易行为。一般违规 扣 12 分将触发 7 天店铺屏蔽、限制发布商品等处罚，商家需在 7 天内完成整改。 参加规则考试：处罚期满后，商家需要参加淘宝规则考试并通过，店铺才能恢复正常经营，之后才能考虑恢复参加营销活动的权限。 了解扣分原因并申诉 查看违规详情：商家登录淘宝卖家中心，查看被扣分的具体原因和违规类型，明确是商品信息违规、虚假交易还是其他原因，确保了解平台的处罚依据。 准备 ...

Group 1 - Taobao Live announced an investment of 3 billion yuan to support merchant growth during this year's Double 11 shopping festival [2] - The platform will expand the coverage of "no deposit" promotions and increase the scale of popular products, allowing consumers to access significant discounts and make purchasing decisions more easily [2] - A new "instant discount coupon" feature will be introduced to provide users with discounts on available products, enhancing the promotional shopping experience [2] Group 2 - Taobao Live will establish "specialty category days" to focus on high-potential categories such as cultural and artistic items, jewelry, and winter apparel [3] - The investment aims to transform "traffic bursts" into "user asset bursts," helping merchants build long-term competitive advantages [3]

Group 1 - The article discusses Li Guoqing's recent marriage and his subsequent promotional activities, suggesting a potential financial motivation behind his actions [1][2][4] - Li Guoqing's first video after marriage was an advertisement, raising questions about his financial situation post-divorce and the need to monetize his new relationship [4][6] - The advertisement content reflects Li Guoqing's personal experiences and future business plans, indicating a shift towards content creation and AI applications [5][22] Group 2 - Li Guoqing's divorce from Yu Yu was finalized in 2023, with property division reportedly settled, allowing him to focus on new ventures [3][17] - The article highlights Li Guoqing's entrepreneurial background, including the founding of Dangdang and his subsequent financial status as a billionaire [21][22] - Li Guoqing is currently involved in multiple entrepreneurial projects, including knowledge-based services and e-commerce, which are characterized as low-capital ventures [22][23]

Group 1 - Taobao has launched a "Big Member" system with six levels, ranging from Bronze to Black Diamond, offering various benefits [1][4] - The highest level, Black Diamond, provides access to 15 benefits from Alibaba's ecosystem, including services from Ele.me, Fliggy, and Cainiao [1] - Membership levels are linked to a core metric called "Taoqi Value," where users need to reach 10,000 Taoqi Value to qualify for Black Diamond membership, which is limited to over 100,000 invite-only users globally [1][4] Group 2 - Each membership level is further divided into five star ratings, and users can upgrade their level by accumulating Taoqi Value [4][5] - The system has drawn mixed reactions from users, with some expressing concerns about the necessity of spending to gain membership and benefits [7] - Users have reported that the requirement to spend significantly to upgrade to higher membership levels may deter potential customers from shopping on Taobao [7]

Group 1 - The core viewpoint of the article highlights the significant volume of consumer complaints in the Yangtze River Delta region, with a total of 314,826 complaints received in the first half of 2025, resulting in economic losses of 182.6973 million yuan being recovered for consumers [1] - The top five complaint categories identified are quality issues (82,988 complaints, 26.36%), after-sales service issues (81,697 complaints, 25.95%), contract issues (67,467 complaints, 21.43%), false advertising issues (54,496 complaints, 17.31%), and safety issues (28,177 complaints, 8.95%) [1] - Among all complaints, product-related complaints account for 56.33% (177,500 complaints), while service-related complaints make up 43.67% (136,400 complaints) [1] Group 2 - Complaint hotspots are primarily concentrated in sectors such as online shopping, education and training, smart products, tourism, emotional consumption, pets, cosmetics, and new energy vehicles [2] - In online shopping, major issues reported include significant discrepancies between actual products and their advertised representations, frequent occurrences of misleading short video promotions, and a rise in "dishonest" behaviors in emerging sectors [2] - Specific consumer complaints include receiving products that differ greatly from what was displayed, such as clothing materials, electronic product functionalities, and food ingredients, as well as issues with merchants failing to provide products on time or refusing to honor return policies for defective items [2]

Core Viewpoint - Taobao Flash Sale has officially denied recent rumors regarding a so-called "expert interview," stating that the operational strategies, business goals, and related data mentioned are entirely fabricated [1]. Group 1 - Taobao Flash Sale emphasizes that it has never set any "order rush targets," and all business operations follow normal commercial practices, focusing on user needs and merchant development [1]. - The company has issued formal requests to social media platforms to remove false information and is taking legal action to hold those responsible for creating and disseminating the false information accountable [1].

Group 1 - The "618" shopping festival has highlighted both consumer enthusiasm and emerging disputes within the e-commerce sector [1][2] - Refund issues accounted for 16.858% of all online consumer complaints during the "618" period, with other significant complaint categories including arbitrary refunds (13.779%) and product quality issues (8.716%) [1] - Merchant complaints during the same period showed that refund issues also dominated, making up 16.16% of complaints, followed by arbitrary refunds (12.10%) and product quality (9.38%) [1] Group 2 - The data from the "618" shopping festival reveals contradictions in the e-commerce ecosystem, where consumer spending is encouraged by policy benefits, yet issues like excessive consumer protection and opaque penalty mechanisms are prevalent [2] - The high incidence of refund issues and disputes over arbitrary refunds indicate a misalignment between user experience and merchant survival rights, suggesting a need for e-commerce platforms to balance user-centric approaches with ecosystem sustainability [2] - There is a call for improved dispute resolution mechanisms to prevent short-term strategies from undermining long-term trust in the e-commerce sector [2]

Group 1 - The rapid development of artificial intelligence has led to the emergence of DeepSeek phishing websites, with nearly 3,000 monitored in just two months across the province [1] - The provincial market supervision bureau has initiated special governance actions, monitoring over 2,200 accounts and 4,700 internet information pieces, and has transferred relevant leads for local verification [1] - A total of 4,384 internet-related cases have been investigated, with 1,132 pieces of suspected illegal online transaction monitoring data handed over for further action [1] Group 2 - The provincial market supervision bureau has established a long-term governance system, including the formulation of local standards for online live marketing management and compliance requirements for digital human live broadcasts [2] - The bureau plans to enhance the network market monitoring system and strengthen technical support and special guidance for grassroots agencies to achieve real-time monitoring and precise strikes against unfair competition [2] - There will be an increase in online law enforcement efforts, improved inter-departmental collaboration, and the establishment of a long-term mechanism to optimize the market environment and promote high-quality economic development [2]

Group 1 - Taobao has introduced a new feature allowing certain merchants to block users with high refund rates, which has sparked widespread discussion among netizens [1] - Some users support this feature, believing it can enhance merchants' promotional efficiency and conversion rates, while consumers express a desire for similar functionalities to filter out high-return stores [1] - The "high refund rate user blocking" feature is currently only available to merchants in the Tmall and Taobao apparel categories and is still in the internal testing phase [1] Group 2 - There are concerns from some users that over-reliance on this feature may lead merchants to neglect product quality and service improvement, potentially harming consumer interests [2] - Users are calling for enhanced regulation of merchants by Taobao to ensure they operate with integrity and provide quality products and services [2]

Core Viewpoint - Taobao has introduced a feature allowing merchants to block high refund rate customers, sparking significant debate among users regarding its implications for consumer rights and merchant protection [1][4]. Group 1: Feature Details - The blocking feature is currently available only to merchants in the apparel sector on Taobao and Tmall, as this category experiences the highest return rates [3]. - In 2024, traditional e-commerce return rates for women's clothing are expected to be between 50% and 60%, with some merchants experiencing rates as high as 75%. Live-streaming e-commerce return rates have even surpassed 80%, with some nearing 90% [4]. Group 2: Consumer and Merchant Perspectives - Some users support the feature, arguing it helps merchants filter out frequent returners, which can lead to increased shipping costs and product loss [4][8]. - Conversely, there are concerns that merchants may misuse this power, potentially blocking consumers who return items due to legitimate reasons such as product discrepancies [4][5]. Group 3: Underlying Issues - The introduction of this feature highlights a long-standing trust crisis in online shopping, bringing to light issues that have been overlooked [8]. - The feature aims to improve the online shopping environment, balancing the interests of both merchants and consumers [8].