Core Insights - Changzhou has successfully leveraged the recent Suzhou Super League (SSL) event to promote its cultural and tourism industry, despite its poor performance in the league [1][4][5] Group 1: Event Marketing Strategies - Changzhou's tourism department has implemented a series of promotional strategies, including free admission for local residents and discounts for visitors, to attract tourists during the SSL matches [2][4] - The city has combined the event with local cultural elements, creating a unique marketing approach that enhances visitor engagement and promotes local pride [5][7] Group 2: Economic Impact - The SSL event has significantly boosted local tourism, accommodation, and dining sectors, with various free and discounted offerings leading to increased consumer spending [5][6] - Data indicates a substantial rise in tourist inquiries and bookings for local attractions, with some attractions seeing visitor numbers double compared to previous periods [7] Group 3: Community Engagement - The local community has shown strong support for the SSL event, with a majority of respondents expressing that it enhances their cultural identity and promotes sports participation [5] - Creative marketing tactics, such as humor and self-deprecation regarding the team's performance, have resonated with the public, generating significant online engagement [5][7]