Core Viewpoint - The recent performance of Changzhou's football team in the Super League has been leveraged to promote local tourism and cultural activities, despite the team's poor results [1][2][3]. Group 1: Tourism Promotions - From August 17 to August 31, visitors with the surname Zhao can enter the Tianmu Lake scenic area for free, capitalizing on the popularity of the name Zhao, which has a population of 28.6 million in China [1]. - Various local attractions, including Yancheng Spring and Autumn Park and Xixi Valley, offered free admission to residents of Zhenjiang during specific dates, enhancing local tourism [2][3]. - The local government has implemented a series of promotional strategies, including free public transport and luggage storage for ticket holders, to attract visitors during the Super League matches [2][3]. Group 2: Economic Impact - The combination of sports events and tourism has significantly boosted local consumption in areas such as travel, accommodation, and dining, with Changzhou's marketing strategies being particularly effective [3][4]. - The concept of "ticket root economy" allows residents to enter attractions for free with match tickets, further stimulating local tourism [3][4]. Group 3: Cultural Engagement - A significant percentage of respondents (72.3%) believe that the Super League will enhance local cultural identity and pride, while 61.4% think it will promote football culture and increase public participation in sports [4]. - The local government has embraced humor and self-deprecation regarding the team's poor performance, using it as a marketing tool to engage the community and attract attention [4][5]. Group 4: Data Insights - Ticket prices for local attractions range from 76 to 162 yuan, indicating that while entrance fees may be waived, additional expenses within the parks still apply, thus driving overall tourism revenue [4]. - Data from travel platforms show a significant increase in searches related to Changzhou during the match period, with a notable rise in bookings for local attractions [6].

Core Insights - Changzhou has successfully leveraged the recent Suzhou Super League (SSL) event to promote its cultural and tourism industry, despite its poor performance in the league [1][4][5] Group 1: Event Marketing Strategies - Changzhou's tourism department has implemented a series of promotional strategies, including free admission for local residents and discounts for visitors, to attract tourists during the SSL matches [2][4] - The city has combined the event with local cultural elements, creating a unique marketing approach that enhances visitor engagement and promotes local pride [5][7] Group 2: Economic Impact - The SSL event has significantly boosted local tourism, accommodation, and dining sectors, with various free and discounted offerings leading to increased consumer spending [5][6] - Data indicates a substantial rise in tourist inquiries and bookings for local attractions, with some attractions seeing visitor numbers double compared to previous periods [7] Group 3: Community Engagement - The local community has shown strong support for the SSL event, with a majority of respondents expressing that it enhances their cultural identity and promotes sports participation [5] - Creative marketing tactics, such as humor and self-deprecation regarding the team's performance, have resonated with the public, generating significant online engagement [5][7]