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首届“秋糖季”,将推出超700处文商体旅消费场景
Nan Jing Ri Bao· 2025-09-11 02:21
Core Insights - The 113th National Sugar and Wine Products Trade Fair will take place from October 16 to 18 at the Hexi Group Nanjing International Expo Center, coinciding with the 70th anniversary of the event and the peak consumption period of "Golden September and Silver October" [1][2] - Nanjing is launching an innovative "Autumn Sugar Season" campaign starting September 20, featuring over 700 consumption scenarios and integrating cultural, tourism, sports, and commercial resources to enhance local economic activity [1][2] Group 1 - The "Autumn Sugar Season" will include seven major themed events and collaborations with over 70 local dining brands, aiming to create a city-wide experience that connects the Mid-Autumn Festival, National Day, and the trade fair [1] - Various landmark areas in Nanjing will host a series of events such as a Chinese street dance competition, a sweet carnival, and a dragon boat race, targeting audiences from Generation Z to seniors [1] - The city will offer over 100 discount packages for attractions, cultural venues, and hotels, along with new experiences like the Xuanwu Lake water curtain movie [2] Group 2 - Nanjing aims to expand consumer space and stimulate economic vitality through initiatives like the "Autumn Sugar Season," while also hosting international events to enhance its global influence [2] - The trade fair will feature a total exhibition area of 200,000 square meters, ten product categories, 13 specialty zones, and over 30 industry conferences [2]