Core Viewpoint - The competition among banks to attract small and micro enterprises for business loans is intensifying due to a decline in loan demand from these enterprises, leading to aggressive pricing strategies to secure clients [1][5][6]. Loan Demand and Competition - There is a noticeable decrease in loan demand from small and micro enterprises, which has increased competition among banks to attract clients [1][5]. - Client managers are using interest rate coupons to lower the effective interest rates on business loans to below 3% as a strategy to meet loan growth and new client acquisition targets [1][5][11]. Interest Rate Trends - The effective interest rates for business loans have been declining, with some banks offering rates as low as 2.68% to attract clients [4][5][14]. - The average interest rate for newly issued corporate loans was approximately 3.3% in the first half of the year, down about 45 basis points from the previous year [14]. Client Behavior - Many small and micro enterprise owners are now comparing rates across banks and waiting for lower offers before applying for loans [7][11]. - The trend of clients seeking better rates has led to a situation where banks are concerned about losing clients to competitors offering lower rates [9][11]. Bank Strategies - Some banks are adopting a strategy of providing additional value-added services, such as wealth management and foreign exchange risk management, to attract clients instead of solely competing on interest rates [7][19]. - Banks are also implementing a "one enterprise, one policy" approach to offer slightly lower rates to high-quality clients to prevent them from switching to competitors [12][19]. Financial Implications - The ongoing competition to lower interest rates is raising concerns about the sustainability of banks' profit margins, as the net interest margin has already decreased [15][18]. - The strategy of "price for volume" may pose risks to banks' long-term profitability and their ability to serve the real economy effectively [15][18]. Regulatory and Market Dynamics - There is a call for regulatory guidance to encourage rational pricing in the industry to avoid an escalation of the interest rate competition [20]. - Banks are exploring comprehensive financial services to transition from mere lenders to partners for enterprises, aiming to enhance overall revenue [20].