Group 1 - The core strategy for price control is to manage channels effectively, ensuring clear responsibilities and rewards for compliance [1] - Brands should implement differentiated operations for various channels, creating exclusive SKUs or customized packaging to prevent price comparison across channels [1] - A comprehensive monitoring network utilizing smart technology is essential for capturing pricing violations and related infringements with high accuracy [3] Group 2 - A tiered approach to handling pricing violations is recommended, focusing on education and compliance for first-time offenders while taking stricter actions against repeat offenders [4] - Evidence collection is crucial for effective enforcement, requiring a complete chain of documentation to support legal actions against persistent violators [4] - Multi-channel complaint systems should be established to enhance enforcement efforts, combining platform, administrative, and legal channels for a robust response [5] Group 3 - Legal actions should be escalated against non-compliant stores, including civil lawsuits and potential criminal charges for severe violations [6] - Identifying and cutting off supply sources for persistent violators is necessary to prevent recurrence of pricing issues [6] - A successful case study showed a significant increase in compliance rates and sales recovery through a comprehensive enforcement strategy [6] Group 4 - Price control must operate within legal boundaries, avoiding monopolistic practices while leveraging platform rules for better compliance [7] - Brands should consider engaging third-party price control service providers to enhance efficiency and reduce the burden of enforcement [7] - Establishing a robust pricing system is essential for maintaining brand value and consumer trust in a competitive market [8]