Core Viewpoint - The article highlights the success of the Shoujia Agricultural Cooperative in Guangning County, which utilizes technology and ecological practices to achieve significant production and income growth in poultry farming, specifically the "Phoenix Chicken" [1][5][41]. Group 1: Business Model and Production - The cooperative produces over 1 million "Phoenix Chickens" annually, generating an annual output value exceeding 20 million yuan, and involves 513 farming households [6][50]. - It employs an integrated model of "company + cooperative + farmers," achieving a closed-loop of "breeding - planting - processing - sales" [8][41]. - The cooperative has invested in a pre-prepared food production line, introducing new products like salt-baked chicken and white-cut chicken to capitalize on the growing market for prepared foods [42]. Group 2: Technological Integration - The cooperative uses IoT sensors to monitor 15 environmental parameters in chicken coops, allowing for remote management via a mobile app [2][3]. - Collaboration with South China Agricultural University has led to advancements in disease prevention and genetic selection, improving chick survival rates from 82% to 96% [25][26]. Group 3: Ecological Practices - The cooperative practices natural free-range farming, allowing chickens to roam in a 680-acre area of orchards and bamboo forests, which enhances their quality and taste [18][22]. - Chicken manure is converted into organic fertilizer, with an annual production of 3,000 tons, reducing chemical fertilizer use by 80% and increasing soil organic matter by 25% [35][36]. Group 4: Market Expansion and Brand Development - The cooperative has established a strong market presence by promoting "Guangning High Mountain Free-Range Chicken" and other local products through various high-end channels [43][46]. - It utilizes a "product + influencer + live streaming" model to enhance sales and brand awareness, leading to increased demand for its products [45][46]. Group 5: Community Impact - The cooperative has significantly improved local livelihoods, with an average income increase of 28,000 yuan per household for the 513 participating families [50]. - It has created 320 job opportunities, attracting young returnees to the agricultural sector and providing stable employment for local residents [52][53].