农文旅融合
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南溪仙临万亩油菜花开引客来
Xin Lang Cai Jing· 2026-02-27 19:29
Core Viewpoint - The article highlights the successful integration of agriculture and tourism in Xianlin Town, Yibin City, through the annual rapeseed flower festival and related cultural events, which significantly boost local economy and community engagement [2][3] Group 1: Event Overview - The "Butterfly Dance in the Flower Field - Children's Dream Fun" event and the 2026 Third He Mei Rural Cultural Festival in Xianlin Town commenced on February 27 and will last until March 1, featuring a vibrant mix of activities including performances, competitions, and local food offerings [2] - The rapeseed flower fields cover 13,000 acres in Xianlin Town, with over 3,000 acres in the core area, making it a popular spring tourism destination [2] Group 2: Economic Impact - Local farmers are selling products such as eggs, cured meat, vegetables, and citrus fruits at the flower market, providing them with income opportunities right at their doorstep [3] - The festival activities have led to infrastructure improvements in the area, including road enhancements, environmental upgrades, and the addition of parking and sanitation facilities, benefiting the community long-term [3] - The establishment of a festival matrix including the rapeseed flower festival, crayfish festival, and harvest festival has attracted investment in rural tourism and diversified local economic activities, enhancing the integration of agriculture and tourism [3]
八百年非遗如何“活”起来?民俗专家为兴宁上灯献策
Nan Fang Nong Cun Bao· 2026-02-27 13:03
Core Viewpoint - The event "Heart of Craftsmanship: Lantern King Competition" in Xingning showcases the beauty of traditional lantern craftsmanship and aims to revitalize the local intangible cultural heritage through community engagement and expert discussions [4][20][24]. Group 1: Event Overview - The lantern parade featured 20 exquisite lanterns from various towns in Xingning, creating a unique spectacle for the New Year celebrations [2][3]. - The event included a seminar on the "Shang Deng" custom, gathering experts and local artisans to discuss the revitalization of Xingning's folk culture and its integration with tourism [5][6][32]. Group 2: Cultural Significance - The "Shang Deng" custom has historical roots dating back to the Northern Song Dynasty, symbolizing family reunion and cultural identity among the Hakka people [34][36]. - Experts emphasized the need for the "Shang Deng" tradition to adapt to contemporary life while preserving its core values of filial piety and community bonding [42][45]. Group 3: Expert Recommendations - Suggestions included incorporating the "Shang Deng" custom into cultural development plans, enhancing public participation, and creating interactive experiences to transform it into a community-wide cultural event [44][46][60]. - The importance of maintaining the authenticity of the "Shang Deng" rituals while promoting them as cultural tourism products was highlighted [62][64]. Group 4: Future Initiatives - Xingning plans to launch over 130 activities as part of the 2026 "Shang Deng+" series, aimed at enriching cultural life and boosting local tourism [89][91]. - The activities will include lantern competitions, cultural festivals, and community events designed to attract visitors and stimulate the local economy [92][93].
万亩山花迎春来 山乡美景助共富
Huan Qiu Wang· 2026-02-27 01:09
Core Viewpoint - The wild cherry blossoms in San Duo Town, Jian De City, Zhejiang Province, have entered their peak blooming period, attracting numerous tourists and promoting local tourism and consumption through a series of themed activities [2][4][6]. Group 1: Event Overview - The "Cherry Blossom Seeking on the Heavenly Road: Spring Mountain Flower Tourism Season 2026" event has commenced in the core cherry blossom viewing area of Qian Yuan Village [2][4][6]. - The event features a stunning display of pink and white wild cherry blossoms, transforming the mountainous area into a vibrant spring landscape [2][4][6]. Group 2: Activities and Impact - San Duo Town has launched a series of themed activities that integrate natural sightseeing, agricultural experiences, industry promotion, and talent recruitment [2][4][6]. - The event aims to showcase the new achievements of youth returning to rural areas and the integration of agriculture, culture, and tourism, thereby boosting local consumption in homestays and farmhouses [2][4][6].
盘城街道农文旅融合 解锁乡村新玩法
Xin Lang Cai Jing· 2026-02-26 17:41
Group 1 - The article highlights the vibrant agricultural activities in Panzheng Street during the Spring Festival, showcasing the integration of agriculture, culture, and tourism to enhance local economic development [1][2] - Nanjing Xindida Agricultural Technology Co., a leading agricultural technology enterprise, operates a 20-acre picking greenhouse, transforming ordinary farmland into a leisure destination while ensuring a stable supply of agricultural products for the New Year [1] - The company supplied nearly 1,000 agricultural product gift boxes to over 10 units in Nanjing before the Spring Festival and collaborated with Runfeng Company to enhance the cold chain logistics system for efficient supply [1] Group 2 - Jiangsu Nanhang Agricultural Technology Co. operates the largest potted vegetable planting base in Nanjing, utilizing over 45,000 square meters of modern greenhouses to grow various organic vegetables [2] - The company adopts an innovative "take the pot home" model to deliver fresh produce directly to consumers, ensuring an average supply of 500 portions daily through diverse channels such as supermarkets, community group purchases, and online live broadcasts [2] - Nanhang Agricultural plans to promote shared gardens, enhance picking experiences, and deepen brand management in the new year to further increase farmers' income [2]
65万人次打卡,旅游收入6.4亿元,“上灯+”点亮兴宁文旅新春开门红
Nan Fang Nong Cun Bao· 2026-02-26 12:35
Core Viewpoint - The "Shangdeng+" series of activities in Xingning has successfully attracted a significant number of tourists and generated substantial tourism revenue during the Spring Festival, showcasing the integration of culture and commerce in promoting local tourism and economic growth [9][10][96]. Group 1: Tourism and Economic Impact - During the nine-day Spring Festival holiday, Xingning received 654,000 tourists, representing a year-on-year increase of 16.19% [9] - The tourism revenue reached 640 million yuan, marking a year-on-year growth of 22.98% [10] - The occupancy rate of star-rated hotels, hot spring hotels, and guesthouses in the city reached 100% for several days [10] Group 2: Cultural Activities and Engagement - The "Shangdeng+" activities included over 130 events that combined folk customs, arts, sports, and commerce, enhancing the festive atmosphere and engaging both locals and visitors [6][7] - The activities featured the world's largest lantern building, attracting thousands of visitors to witness the lighting ceremony [8][22] - The event generated significant online engagement, with over 12 million viewers participating in live broadcasts on social media platforms [29][30] Group 3: Community and Cultural Heritage - The activities promoted the deep integration of local Hakka culture with tourism, enhancing the visibility of traditional customs and attracting attention to the region's heritage [17][19] - Various local events, such as the "Shangdeng" rituals and cultural performances, provided immersive experiences for visitors, showcasing the rich cultural traditions of the Hakka people [44][56] - The "Shangdeng+" series aims to revitalize ancient customs and promote the preservation of intangible cultural heritage while boosting the local economy [97][98]
“五羊杯”棋王争霸启幕,广东三宝香飘农文旅体非遗嘉年华
Nan Fang Nong Cun Bao· 2026-02-26 08:01
Core Viewpoint - The 32nd "Wuyang Cup" National Chess Championship and Carnival is taking place in Guangzhou, showcasing a blend of sports, culture, and heritage through various activities and exhibitions [2][30]. Group 1: Event Overview - The event runs from February 25 to March 3, featuring chess competitions and a carnival atmosphere at the Guangzhou Cultural Park [2][30]. - The carnival incorporates six core highlights: chess competitions, popular IPs, AI interactions, Cantonese cuisine, intangible cultural heritage crafts, and cultural products [3][4]. Group 2: Guangdong Sanbao and "Zhenxiang" Platform - "Guangdong Sanbao," a product line developed by Southern Rural News, represents local heritage and is a result of over 60 years of focus on agriculture [5][8]. - The "Zhenxiang" platform is the first rural tourism service platform in the country, offering over 100 premium travel routes and attracting 30,000 registered users [21][23][25]. Group 3: Product Highlights - "Guangdong Sanbao" includes three key products: Xinhui Chenpi, Huaju Hong, and Chunsan Ren, each known for their medicinal and culinary value [16][18]. - The new 80g five-year Xinhui Chenpi canned product has gained popularity among consumers during the event [20]. Group 4: Carnival Activities - The carnival features activities suitable for all ages, including chess matches for seniors, AI chess for children, and trendy food and cultural experiences for young people [31][32]. - The event aims to create a comprehensive experience that is visually appealing, interactive, and offers various purchasing options [33].
儋州:年味“潮”引来游客潮
Hai Nan Ri Bao· 2026-02-26 03:25
Group 1: Tourism Growth - During the Spring Festival holiday, Danzhou received a total of 1.6154 million tourists, representing a year-on-year increase of 28.0% [1] - Overnight tourists numbered 333,100, with a significant year-on-year growth of 43.7% [1] - Total tourist expenditure reached 1.174 billion yuan, up 34.6% year-on-year, with overnight tourists contributing 538 million yuan, an increase of 47.4% [1] Group 2: Cultural Activities - The East Slope Academy attracted many visitors who engaged in interactive cultural experiences, receiving 57,300 tourists during the holiday [2] - Activities included traditional games and poetry contests, enhancing the cultural immersion for visitors [5] - The "Wudingmen" event featured traditional Song Dynasty activities, drawing large crowds and showcasing local heritage [6] Group 3: New Attractions - The Shenchong Village, featured in the popular show "Dear Inn 2026," became a hotspot for visitors, promoting a unique coastal experience [8] - New culinary and entertainment options, such as various workshops and water sports, were introduced to enhance the tourist experience [9] - Haiflower Island hosted numerous performances and events, attracting 437,900 visitors, with hotel occupancy rates increasing by 30% [10] Group 4: Scenic Attractions - The scenic beauty of Naluo Village and the pumpkin-themed attractions in the Yunsha Songtao area drew significant visitor interest, with 79,200 tourists recorded [13] - The Lotus Mountain Cultural Scenic Area hosted 6,000 visitors during its themed events, showcasing a blend of fantasy and cultural performances [14] Group 5: Overall Impact - Danzhou's diverse cultural and tourism offerings during the Spring Festival highlighted the region's potential for tourism growth and cultural engagement [13][14]
“浑水摸鱼”,新农人这样为农场引流
Xin Lang Cai Jing· 2026-02-25 22:06
Core Insights - The article highlights the innovative approach of a farm in Suzhou, which combines agriculture with recreational activities, creating a unique "forest economy" model that attracts visitors and enhances the farm's profitability [1][2]. Group 1: Farm Operations - The farm has expanded from 30 acres to over 60 acres, featuring various fruits such as cherries, grapes, and pears, along with recreational facilities like fish ponds and cooking stations [1]. - The introduction of interactive activities, such as "catching fish" for a fee, has significantly increased visitor numbers, with the farm receiving hundreds of visitors during peak holiday periods [1]. Group 2: Visitor Experience - Visitors can engage in hands-on activities like fishing and cooking, with options to bring their own ingredients or use the farm's produce, enhancing the overall experience [2]. - The farm offers seasonal fruit picking and various activities throughout the year, ensuring a steady flow of visitors even during off-peak seasons [2]. Group 3: Marketing and Community Engagement - The farm owner utilizes social media platforms to promote the farm, gaining over 6,000 followers on Douyin, which helps attract urban visitors seeking rural experiences [3]. - There is a call for collaboration among local farms to enhance competitiveness and create a more robust agricultural tourism sector, potentially leading to increased job opportunities in the community [3].
走“花路”、绘新景 农文旅融合让乡村“冬闲田”变“增收田”
Yang Shi Wang· 2026-02-25 10:02
Group 1 - The core viewpoint of the article highlights the transformation of "winter idle fields" into "income-generating fields" in Pingtang County, Guizhou Province, as 143,000 acres of rapeseed flowers bloom, attracting tourists and boosting local income [1][6] - Pingtang County's core flower viewing area, Jingzhou Dam in Pingzhou Town, features a contiguous 15,000 acres of rapeseed flowers, creating a picturesque landscape with blue skies, white clouds, and green mountains [4] - The local agricultural department has selected high-yield and ornamental rapeseed varieties and implemented scientific field management to ensure the flowers reach full bloom during the Spring Festival, with the best viewing period lasting until early March [6]
春节文旅“成绩单”出炉!四会市旅游综合收入创近年新高!
Sou Hu Cai Jing· 2026-02-25 07:57
Core Insights - The tourism sector in Sihui has shown remarkable performance during the 9-day Spring Festival holiday, with over 234,900 visitors and a tourism revenue exceeding 230 million yuan, marking a year-on-year growth of 25.91% [2][33]. Group 1: Visitor Statistics - The total number of visitors during the Spring Festival reached over 234,900, with hotel and homestay occupancy rates nearing 70% [2]. - The New Year cultural fair attracted over 100,000 visitors and generated revenue exceeding 2 million yuan, becoming a popular destination for tourists [10]. - Key attractions such as Qishi River Scenic Area and Zhenshan Resort received 30,000 and 32,000 visitors respectively, highlighting the appeal of natural scenery and leisure experiences [12]. Group 2: Event Highlights - The Spring Festival cultural fair featured diverse activities including intangible cultural heritage exhibitions, water curtain light shows, and food markets, which significantly boosted consumer enthusiasm [3]. - The integration of agriculture and culture in tourism has shown positive results, with rural tourism traffic increasing by over 40% during the holiday [25]. Group 3: Service and Safety Measures - The local government ensured robust service and safety measures during the holiday, achieving zero major safety incidents and complaints, which contributed to high visitor satisfaction [33]. - The successful management of the tourism market during the Spring Festival reflects the strong recovery and growth potential of Sihui's tourism industry [37]. Group 4: Future Development - Sihui plans to continue exploring tourism resources, promoting deep integration of agriculture and culture, and enhancing the quality of tourism services to maintain the momentum gained during the Spring Festival [37].