Core Viewpoint - Blueglass, a high-end yogurt brand, has significantly reduced its prices, with some products on third-party delivery platforms priced as low as 19.9 yuan, representing a 60% decrease from the original price of 49 yuan [2]. Group 1: Pricing Strategy - Blueglass has joined the trend of price reductions, with certain products now available at 4.5-fold discounts, such as "Small Waist Plum Peach Flavor + Dietary Fiber Oatmeal" priced at 23.9 yuan and "Small Waist Jelly Orange Ice Milk Flavor + Dietary Fiber Oatmeal Crisp" at 22.9 yuan [2][4]. - The brand's typical price range for products is between 30 to 50 yuan, previously marketed as "the Hermes of yogurt" [6]. Group 2: Company Background - Blueglass was established in 2012 as "Aqiulage Tibetan Yogurt" and rebranded in 2018. It is part of Beijing Yuehuo Catering Management Co., Ltd. [6][7]. - The company has faced scrutiny for its marketing practices, including fines for false advertising and inappropriate promotional content [7].