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薇娅被曝“复出”!
证券时报· 2025-06-08 12:43
Core Viewpoint - The article discusses the potential return of the influencer Viya to the live-streaming industry through a new WeChat mini-program called "Qianxun Super Member," which is linked to her and her husband, Dong Haifeng [1][4]. Group 1: Mini-Program Launch - The "Qianxun Super Member" mini-program has been quietly launched, with Viya appearing as a model in promotional videos [1]. - Dong Haifeng, Viya's husband, has been promoting the mini-program on his Douyin account, suggesting it as a "secret base" for fans [1]. - The mini-program resembles a private marketplace, offering products in categories such as beauty, food, daily necessities, and fashion [1]. Group 2: Sales Activities - The mini-program has already hosted two events, including a "605 Snack Festival," where all products were sold out [1]. - The homepage of the mini-program is currently promoting an upcoming event with phrases like "member internal new product day" and "internal purchase price" [1]. Group 3: Relationship with Viya - Although the mini-program does not directly associate with Viya, promotional materials feature her prominently, using terms like "sister" to refer to her [4]. - Customer service for the mini-program confirmed that it is indeed linked to Viya, referring to it as "sister's secret base" [4]. Group 4: Previous Controversy - Viya was previously penalized for tax evasion, with a total penalty of 1.341 billion yuan (approximately 213 million USD) for evading taxes of 643 million yuan (approximately 100 million USD) and underreporting taxes of 60 million yuan (approximately 9 million USD) [9].