Core Viewpoint - The live-streaming e-commerce industry is facing tightening regulations, with the introduction of a draft regulation that includes a "blacklist system" aimed at enhancing oversight and compliance among platforms, operators, and marketers [2][4][12]. Regulatory Developments - The National Market Regulation Administration and the National Internet Information Office have drafted the "Live E-commerce Supervision Management Measures (Draft for Comments)" which includes 57 detailed provisions across seven chapters [5][12]. - Key provisions include the establishment of a "blacklist system" for live-streaming operators and marketers who violate regulations, preventing them from re-entering platforms through account changes [6][12]. - The draft encourages information sharing of the blacklist across platforms to ensure cross-platform accountability [7][22]. Responsibilities of Stakeholders - Live-streaming platforms are required to verify qualifications, implement training mechanisms, and manage violations effectively [6][12]. - Operators must publicly display sales entity information and ensure accurate pricing and promotional content, with strict penalties for misleading advertising [8][10]. - Marketing personnel and their service agencies must conduct thorough compliance checks and maintain records for at least three years [9][10]. Impact on Industry Players - The tightening regulations may hinder the return of previously banned streamers, as the draft aims to enforce strict accountability and quality standards [12][21]. - Notable streamers, including Viya, are attempting to re-enter the market through new initiatives, but face significant challenges due to the new regulatory landscape [1][13][21]. - The draft reflects a broader trend of platforms implementing their own regulations to address industry issues and promote a more compliant and transparent ecosystem [23][24].

Group 1 - The article discusses the potential "comeback" of the influencer Viya, who has been absent from the live streaming industry for nearly four years, with the launch of a WeChat mini-program called "Qianxun Super Member" [1][4] - Viya's husband, Dong Haifeng, posted a video on Douyin celebrating Viya's nine-year live streaming anniversary and mentioned the mini-program, encouraging fans to "follow and register" [1][4] - The mini-program is described as a private marketplace selling various products, including beauty, food, daily necessities, and fashion, and has already hosted two successful events, with all products sold out during the "605 Snack Festival" [1][4] Group 2 - The mini-program does not directly associate with Viya but allows users to add VIP customer service, which features promotional content including videos and images of Viya [4][6] - The customer service for the mini-program is linked to Hangzhou Landu Technology Co., which is also associated with Viya's rebranded WeChat account [6] - Viya previously faced significant legal issues due to tax evasion, with a total penalty of 1.341 billion yuan imposed for underreporting income and other tax-related violations [6]

Core Viewpoint - The article discusses the potential return of the influencer Viya to the live-streaming industry through a new WeChat mini-program called "Qianxun Super Member," which is linked to her and her husband, Dong Haifeng [1][4]. Group 1: Mini-Program Launch - The "Qianxun Super Member" mini-program has been quietly launched, with Viya appearing as a model in promotional videos [1]. - Dong Haifeng, Viya's husband, has been promoting the mini-program on his Douyin account, suggesting it as a "secret base" for fans [1]. - The mini-program resembles a private marketplace, offering products in categories such as beauty, food, daily necessities, and fashion [1]. Group 2: Sales Activities - The mini-program has already hosted two events, including a "605 Snack Festival," where all products were sold out [1]. - The homepage of the mini-program is currently promoting an upcoming event with phrases like "member internal new product day" and "internal purchase price" [1]. Group 3: Relationship with Viya - Although the mini-program does not directly associate with Viya, promotional materials feature her prominently, using terms like "sister" to refer to her [4]. - Customer service for the mini-program confirmed that it is indeed linked to Viya, referring to it as "sister's secret base" [4]. Group 4: Previous Controversy - Viya was previously penalized for tax evasion, with a total penalty of 1.341 billion yuan (approximately 213 million USD) for evading taxes of 643 million yuan (approximately 100 million USD) and underreporting taxes of 60 million yuan (approximately 9 million USD) [9].