Core Insights - The article discusses the evolution of direct selling models in the context of digital transformation, emphasizing that new business forms like social e-commerce and live streaming are fundamentally rooted in traditional direct selling principles [1][21]. Group 1: Compliance as a Foundation - Compliance is essential for entrepreneurs seeking to leverage the benefits of the evolving business landscape, with legal qualifications being a fundamental requirement to mitigate legal risks [3][7]. - High-quality products are crucial for sustaining business models, as platforms must offer competitive and repeat-purchase products to thrive [4]. - Strong backing, including robust supply chain management and ongoing R&D investment, is vital for long-term competitiveness [5][7]. Group 2: Core Model - Standardized Operations - The core value of direct selling and its derivatives lies in creating an efficient system for "resource integration + interpersonal expansion," driven by network effects [9]. - Mature platforms provide standardized training, tools, IT systems, and support services, significantly lowering entry barriers for participants [10]. - Platforms consolidate extensive resources across product development, production, branding, logistics, payment, and customer service, allowing entrepreneurs to focus on network expansion and value delivery [11]. Group 3: Dual-Engine Mechanism - The unique appeal of direct selling for entrepreneurs is its dual-engine mechanism of "sustained income + replicable growth," offering a clear upward path for ordinary individuals [14]. - Sustained income encourages the establishment of stable customer bases and efficient teams, allowing for ongoing earnings based on team performance and customer loyalty [15]. - The replicability of successful methodologies and training systems enables team members to learn and duplicate success, leading to exponential income growth for team leaders [16]. Group 4: Digital Empowerment - The explosion of digital technology has not replaced direct selling logic but has instead enhanced its reach into broader fields, such as social e-commerce and platform economies [19][20]. - Social e-commerce leverages platforms like WeChat for community operations, effectively extending direct selling principles through real-time online connections [19]. - In the sharing economy, community group buying and local service platforms replicate direct selling's hierarchical expansion model, improving network growth and transaction efficiency [20]. Group 5: Key to Success - The key to success lies in understanding the core value of the model amidst the rapid evolution of business forms, with compliance platforms providing stability and model advantages driving growth [23]. - The combination of compliance, model advantages, and individual capabilities such as learning, execution, and leadership is essential for navigating the current business landscape [23].