Group 1 - The incident involving the Yunnan Lijiang Ancient City Travel Photography Industry Association highlights significant issues within the travel photography sector, particularly regarding the impact of negative online reviews on businesses [2][3] - The association claims that certain social media platforms have published misleading "warning posts," which have led to substantial losses for merchants, yet public sentiment appears to sympathize more with consumers than businesses [2][3] - Two main consumer complaints have emerged: the "blind box" service experience, characterized by low entry barriers and unstable service quality, and the "low-price lure, high-price consumption" strategy, which has damaged long-term trust in the industry [2][3] Group 2 - Traditional tourism consumer rights protection faces challenges such as high costs, lengthy processes, and slow feedback, leading consumers to rely on social media for support and negotiation [3] - The negative reviews, while potentially harmful to some businesses, reflect broader industry issues and can serve as valuable market research for companies willing to learn from them [3][4] - The incident underscores the need for social media platforms to take responsibility for the authenticity of content, as both overly polished promotional posts and fabricated warning posts can undermine market trust [3][4] Group 3 - The event reveals new challenges for the tourism industry in the internet age, where consumer experiences and word-of-mouth significantly influence market dynamics [4] - Companies must focus on improving service quality and building trust to withstand scrutiny in a market where online feedback can rapidly amplify both successes and failures [4] - A healthy online ecosystem and a thriving consumer market can mutually reinforce each other, suggesting that both businesses and platforms should view this incident as an opportunity for mutual improvement [4]