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第三届北京网络视听艺术大会举行主题研讨,共话网络综艺新发展
Xin Jing Bao· 2025-07-03 11:14
Group 1 - The third Beijing Network Audio-Visual Arts Conference focused on the future development of online variety shows, emphasizing the theme "'Comprehensive' View of All Things, 'Art' to Inspire the Future" [1] - Online variety shows are becoming a significant part of mass cultural consumption, meeting the growing entertainment demands of audiences while reflecting social trends and leading cultural movements [1] - The industry is transitioning from "chasing traffic" to "deepening value," with a shift towards a multi-dimensional content creation ecosystem that integrates both large and small screens [1] Group 2 - The roundtable discussion titled "Reconstructing Presence: Social Observation and Value Expression in Humanistic Variety" highlighted the importance of "experience" as the core of creation and "communication" as the key to success [2] - Creators are encouraged to act as cultural "miners" and "guides," building a cultural ecosystem amidst the balance of "traffic" and "retention" [2] - Key insights from industry leaders emphasized the need to deeply explore the underlying logic and narrative anchors in variety show creation, aiming to find the intrinsic meaning that resonates with audiences [2]