网络虚假营销
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大反转!女主播确认系摆拍
券商中国· 2025-10-27 15:13
经查,这一看似励志的故事实则是精心摆拍的虚假宣传视频。该企业并未聘请其所称的某大型科技公司前首席 女技术黑客,视频中的女主播也并非"女技术黑客",视频表述内容与实际情况不符,此类虚假宣传博流量的行 为误导网民,扰乱公共秩序。 违法行为被查处 长沙公安网安部门立即启动联合执法机制,通报市场监管部门并配合开展核查处置。 经查,该企业为博取眼球、吸引流量、牟取利益,长期在其运营的4个短视频账号发布虚假摆拍内容,已违反 《中华人民共和国广告法》第四条、第二十八条相关规定。 依据法律规定,市场监管部门对该企业处以罚款20万元的行政处罚,并责令其立即停止违法行为,删除全部虚 假视频。 警方提示 据公安部网安局10月27日消息,近期,湖南长沙市场监管部门会同属地公安机关成功查处一企业内员工虚 构"某大型科技公司前首席女技术黑客"身份发布虚假广告案,涉案企业被依法处罚,相关违法账号已被注销。 编造人设只为卖课 2025年2月,长沙市公安局高新分局网安部门工作中发现,辖区某教育机构在某短视频平台发布多个标榜"某大 型科技公司前首席女技术黑客卖力直播无人问津"的推广视频。 视频中,一名自称"江苏籍前首席女技术黑客"的主播,刻意营 ...
“前首席女技术黑客直播无人问津”?实为诱导买课
Ren Min Ri Bao· 2025-10-27 01:42
一、案情回顾:精心编造的"某大型科技公司前首席女技术黑客"人设,摆拍虚假视频 二、联合执法:多部门协同作战 长沙公安网安部门立即启动联合执法机制,通报市场监管部门并配合开展核查处置。经查,该企业为博 取眼球、吸引流量、牟取利益,长期在其运营的4个短视频账号发布虚假摆拍内容,已违反《中华人民 共和国广告法》第四条、第二十八条相关规定。依据法律规定,市场监管部门对该企业处以罚款20万元 的行政处罚,并责令其立即停止违法行为,删除全部虚假视频。 三、温馨提醒:共建清朗网络空间 人民日报消息,近期,湖南长沙市场监管部门会同属地公安机关成功查处一企业内员工虚构"某大型科 技公司前首席女技术黑客"身份发布虚假广告案,涉案企业被依法处罚,相关违法账号已被注销。 2025年2月,长沙市公安局高新分局网安部门工作中发现,辖区某教育机构在某短视频平台发布多个标 榜"某大型科技公司前首席女技术黑客卖力直播无人问津"的推广视频。视频中,一名自称"江苏籍前首 席女技术黑客"的主播,刻意营造"技术高手""每天直播8小时却无人问津"虚假悲情氛围,以此蹭热度博 眼球,诱导网民购买课程,牟取利益。经查,这一看似励志的故事实则是精心摆拍的虚假宣 ...
“前首席女技术黑客直播无人问津”?实为诱导买课!
Ren Min Ri Bao· 2025-10-27 01:05
Core Points - A company in Changsha, Hunan was penalized for creating false advertisements by fabricating the identity of a "former chief female hacker" from a large tech company to attract customers [1][2] - The company was found to have posted multiple misleading promotional videos on a short video platform, which misrepresented the qualifications of the presenter and misled consumers [1][2] Group 1: Case Overview - The case involved a fabricated persona of a "former chief female hacker" to create a false narrative and promote online courses [1] - The videos portrayed a sob story of the presenter, claiming to be a technical expert, to lure viewers into purchasing courses [1] - Investigations revealed that the company did not employ the claimed hacker and the content was staged, misleading the public and disrupting order [1] Group 2: Joint Law Enforcement - The Changsha Cybersecurity Department initiated a joint enforcement mechanism with market regulatory authorities to investigate the case [2] - The company was found to have violated multiple provisions of the Advertising Law of the People's Republic of China [2] - As a result, the company was fined 200,000 yuan and ordered to cease illegal activities and remove all false videos [2] Group 3: Public Reminder - Consumers are advised to verify the qualifications of instructors through legitimate channels when selecting online courses [3] - There is a warning against marketing tactics that involve claims of "insider knowledge" or "exclusive technology" to avoid scams [3] - Regulatory authorities will continue to enhance collaboration to combat online false marketing and maintain order in the digital space [3]