Core Viewpoint - The article highlights the prevalence of misleading marketing practices in the wool and cashmere product industry, where many products do not meet the claimed material standards, leading to consumer deception and market disorder [1][2][3] Group 1: Industry Issues - Many wool and cashmere products are falsely labeled, with some items containing as little as 2% wool, while others are marketed as "100% cashmere" despite being made from synthetic fibers [1][2] - The industry has seen a rise in deceptive practices, including the use of vague terms like "contains wool" or "wool blend" to mislead consumers, with some products completely lacking the claimed materials [2][3] Group 2: Consumer Challenges - Consumers face significant difficulties in protecting their rights, as distinguishing genuine products from counterfeit ones has become increasingly challenging due to advanced fabric technologies [2] - The costs and complexities associated with professional testing for product authenticity often deter consumers from pursuing claims, leading to a culture of silence that enables dishonest practices [2] Group 3: Regulatory Recommendations - To combat these issues, it is suggested that some recommended standards be converted into mandatory regulations, requiring clear labeling of actual wool content on product pages [3] - E-commerce platforms are urged to take responsibility by implementing keyword filters and conducting thorough checks on product information before listing [3] - Strict penalties for false labeling and a "blacklist" system for repeat offenders are recommended to enhance compliance and protect consumer trust [3]