美力跨界·专业无界
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SIA科学护肤创新大会前瞻:重塑“跨界”正确打开方式
FBeauty未来迹· 2025-11-07 15:14
Core Viewpoint - The beauty industry is experiencing a significant shift towards "cross-border" integration, with brands attempting to merge pharmaceuticals, cosmetics, and medical devices to break traditional growth boundaries. However, many companies struggle to genuinely overcome professional barriers, leading to a crisis of trust among consumers due to a lack of verifiable scientific results and a coherent innovation framework [4][5][6]. Group 1: Industry Challenges - The concept of "cross-border" has become prevalent in the cosmetics industry, but many companies have not effectively crossed professional barriers, resulting in a disconnect between marketing concepts and actual innovation [4][5]. - The effectiveness-driven skincare market has reached a bottleneck, characterized by formula homogenization and vague efficacy claims, leading to increased consumer skepticism [4][5]. - The inherent cultural and operational differences between pharmaceutical, cosmetic, and medical device companies create challenges in cross-border collaboration, often resulting in organizational inefficiencies [5]. Group 2: Proposed Solutions - The SIA 2025 Scientific Skincare Innovation Alliance Conference aims to address these challenges by promoting a concept of "professional without boundaries," facilitating the free flow of knowledge, technology, and resources across professional domains [6][7]. - The conference seeks to establish a collaborative platform that integrates scientific rigor with commercial viability, moving the industry from fragmented discussions to a consensus-driven approach [7][8]. - SIA plans to implement a comprehensive system that connects scientific insights with practical applications, ensuring that research translates into market validation and sustainable growth [7][8]. Group 3: Conference Structure and Focus - The SIA conference will feature a structured agenda, including a main forum and specialized sessions, focusing on three breakthroughs: transitioning from concepts to ecological implementation, enhancing content depth, and improving operational efficiency [8][20]. - The conference will release the first "China Hair Industry Map," providing a scientific framework for the hair health sector and establishing a practical sample for the skincare industry [21]. - A "Future 100" list will be published to identify high-potential companies, facilitating their visibility and investment opportunities, thereby enhancing their growth trajectories [22][24]. Group 4: Long-term Vision - The SIA conference represents a systemic upgrade for the skincare industry, aiming to create a new infrastructure that effectively translates professional insights into market validation [77]. - By fostering a complete value cycle from scientific research to market application, SIA aims to enhance industry efficiency and build genuine international competitiveness for Chinese brands [77]. - The overarching theme of "Beauty Cross-Border, Professional Without Boundaries" signifies a call for a sustainable and evolving ecological community within the skincare industry [77].