Group 1 - The core focus of the report is on the performance and trends of the beauty and personal care category in the US, UK, Spain, and Mexico markets, highlighting market dynamics, product characteristics, store landscape, and best-selling products [1] - In the US market, the total GMV for the beauty and personal care category is approximately $10.5 billion, with a 26% share in the top 10 categories, peaking at nearly $250 million during Black Friday [9][12] - The UK market shows a 28% share for beauty and personal care, with a GMV peak of nearly $46 million [37][41] - Spain's beauty and personal care category accounts for over 20% of the market, with an initial monthly growth rate of 11 times [1] - Mexico leads with a 36% share in the beauty and personal care category, achieving a GMV peak of $5.3 million [1] Group 2 - Price and sales distribution exhibit regional differences, with the US focusing on a price range of $30-50, while the UK sees a concentration in the $20-30 range [2] - In Spain and Mexico, the core price tier is $10-20, with Mexico's beauty and personal care appliances dominating this segment at 60-70% [2] - The top-selling categories in the US include makeup, skincare, and personal care appliances, while the UK focuses on color cosmetics and facial serums [2] Group 3 - The top-selling store in the US, Tarte Cosmetics, leverages a "clean beauty" concept and influencer marketing to drive high sales [3][22] - In the UK, the leading store, plmakeupacademy, combines makeup training with product sales [3][55] - Popular products in the US include concealers and ionic hair curlers, while the UK sees lip makeup sets and hyaluronic acid eye creams as bestsellers [3]