Core Insights - The launch of the MoShang PARK project in Hangzhou marks a significant development in the beauty and fashion industry, aiming to create a comprehensive ecosystem for beauty and fashion services [1][2] - The project will cover an area of approximately 284 acres with a total investment exceeding 5 billion yuan, focusing on various sectors including beauty fashion industry headquarters, e-commerce live streaming bases, and a beauty technology innovation research institute [1] - The first phase of the project, covering about 84 acres with an investment of around 1.5 billion yuan, is set to be completed by the end of 2027 [1] Industry Development - The project aims to attract leading domestic and international beauty fashion brands, research institutions, and upstream and downstream enterprises, enhancing the local fashion industry chain [2] - The MoShang PARK project is designed to complement the existing fashion ecosystem in Yishang Town, which already hosts over 5,800 companies and 18,000 fashion professionals [2] - The initiative is expected to gather high-end talent, brand resources, and consumer purchasing power, contributing to Hangzhou's ambition to become a "new fashion capital" [2]