Core Viewpoint - The company, Liren Lizhuang, reported strong growth in its self-owned brands and strategic partnerships, indicating a robust performance in the first quarter of 2025, with a significant increase in revenue driven by innovative product offerings and effective brand management strategies [1][2][3][4] Group 1: Financial Performance - In Q1 2025, Liren Lizhuang achieved a revenue of 361 million yuan, with self-owned brands and agency business showing strong performance, particularly the self-owned brand Yuruqi, which saw over 110% year-on-year revenue growth [1] - The agency business began its strategic layout in the second half of 2024, forming partnerships with brands such as Ongredients and GEOMAR to expand the company's brand management matrix [1] Group 2: Brand Development and Product Innovation - The company is focusing on enhancing its self-owned brand management by launching new products and optimizing multi-channel operations, which has led to significant sales growth [2] - Yuruqi launched a new product, Saffron Contour Oil, specifically designed for Eastern skin types, achieving top sales on Tmall for high-end essence oils [2] - Another self-owned brand, Meiyitang, introduced products that combine natural elements with modern skincare technology, with its flagship product, Qianjin Aurora Drink, winning the TBI Annual Best Health Product Award [2] Group 3: Operational Efficiency and Market Strategy - Liren Lizhuang is enhancing its brand management capabilities to support partner brands in achieving growth and increasing brand influence in the Chinese market [3] - The company has demonstrated effective operational strategies, helping Ongredients achieve rapid growth in the Chinese market within six months, ranking top in multiple e-commerce platforms [3] - The company is transitioning towards value-driven operations, focusing on enhancing brand strength and facilitating long-term value growth for its partners [3] Group 4: Future Outlook - As a leading player in the beauty e-commerce sector, Liren Lizhuang aims to leverage its experience in marketing, product strategy, and channel management to capture policy dividends and drive value growth for partner brands [4] - The company is committed to innovation and comprehensive operations to enhance its core competitiveness and contribute to the high-quality development of the Chinese beauty industry [4]