Core Insights - The article discusses the challenges faced by consumers in achieving effective skin whitening without adverse effects, highlighting the need for innovative and gentle whitening ingredients [1] Group 1: Traditional Whitening Ingredients Issues - Traditional whitening ingredients often lead to four main problems: photosensitivity causing rebound darkening, barrier irritation from high concentrations, unknown risks such as accelerated hair growth, and rebound effects after discontinuation [2] Group 2: Aurora Licorice as a Breakthrough Ingredient - Aurora Licorice is presented as a revolutionary whitening ingredient with three key technological advancements: a patented melting crystallization purification technique achieving 99% purity, a 28-nanometer encapsulation technology enhancing transdermal absorption by 3.4 times, and a targeted delivery system for precise action on melanocytes [3][5] Group 3: Efficacy of Aurora Licorice - Aurora Licorice demonstrates exceptional efficacy with a tyrosinase inhibition rate 80 times that of Vitamin C, 140 times that of Niacinamide, and 961 times that of Arbutin, positioning it at the top of its category [5] Group 4: Dual-Function Whitening Cream - The upgraded formulation of the whitening cream combines whitening and repair functions, featuring Aurora Licorice and additional ingredients like Achillea Millefolium for anti-glycation and Ectoin for light damage protection, addressing skin dryness and redness [6] Group 5: Tranexamic Acid as a Stable Whitening Agent - Tranexamic acid operates differently by inhibiting the production of prostaglandins induced by UV rays, effectively preventing the activation of melanocytes, with clinical tests showing a 22% reduction in melasma area after 8 weeks of use [8] Group 6: Safe Usage Guidelines for Tranexamic Acid - Tranexamic acid is gentle and non-irritating at concentrations of 2-3%, making it suitable for daytime use without the need for light avoidance, and it should be paired with penetration enhancers for optimal absorption [9] Group 7: Niacinamide Usage Recommendations - For effective and gentle use of Niacinamide, it is recommended to maintain a concentration of 3-5%, select products with a pH around 6 to minimize irritation, and ensure consistent use for at least 12 weeks to reduce rebound darkening risks [10]

Core Viewpoint - The whitening ingredient tranexamic acid is experiencing a resurgence in the skincare market, moving from a previously overlooked status to becoming a popular choice among brands and consumers [1][5][20]. Ingredient Trends - Traditional whitening ingredients like niacinamide, arbutin, and alpha hydroxy acids dominate the market, while tranexamic acid, once popularized by Shiseido, has seen a revival due to new research validating its efficacy [1][5]. - In Q1 2024, tranexamic acid entered the top 10 list of popular cosmetic ingredients, marking a significant increase from its previous ranking of 15 in the same period last year [5][6]. Market Growth - The number of registered products containing tranexamic acid has surged, with 918 new registrations in 2024 and a compound annual growth rate exceeding 80% over the past three years [6][8]. - By May 2025, over 3,000 products featuring tranexamic acid were registered, reflecting a year-on-year growth of over 100% [6][8]. Brand Strategies - Major brands are increasingly incorporating tranexamic acid into their product lines, with companies like OLAY and domestic brands like Proya launching new products featuring this ingredient [14][15]. - The competitive landscape in the whitening market is intensifying, with brands seeking innovative narratives to differentiate their offerings amid a saturated market [13][20]. Research and Development - Procter & Gamble's recent research highlights the mechanism by which tranexamic acid inhibits melanin production, providing a scientific basis for its use in whitening products [10][12]. - The study indicates that tranexamic acid can stabilize melanocytes, preventing excessive melanin transfer to skin cells, thus enhancing its whitening effects [12][13]. Consumer Engagement - The rise of "ingredient-focused" consumers has led to increased discussions about tranexamic acid on social media platforms, indicating growing consumer interest and awareness [17][18]. - However, the lack of a standout product in the market is seen as a barrier to tranexamic acid's widespread adoption, with brands needing to innovate to capture consumer attention [18][19]. Future Outlook - The potential for tranexamic acid to become a leading whitening ingredient hinges on overcoming challenges related to its skin absorption and stability [18][19]. - Innovations such as microneedling combined with tranexamic acid are being explored to enhance its efficacy and safety in topical applications [18][19]. - The cost of tranexamic acid remains a factor, with current prices significantly higher than those of established ingredients like niacinamide, which may limit its market penetration [19][20].