为什么国人美白总踩坑？望着梳妆台上空瓶的美白精华，你是否也曾陷入困惑：「明明花了大价钱，皮肤反而泛 红刺痛？」「白天不敢用、建立耐受像渡劫、停用就反黑」—— 这些美白路上的「三座大山」，正在劝退大部分的爱 美人群。难道高效美白与温和护肤真的无法兼得？答案藏在这三种「零负担」美白成分里。 美白痛点真相：传统成分的四大陷阱 谷雨具备完全自主知识产权的核心美白原料"极光甘草"，通过三项核心技术，将美白抑黑效果实现质的飞跃。其 一便是熔融结晶提纯技术(专利号：ZL 2023 1 1064877.2)，能将光甘草定纯度提升至 99%，同时去除可能引发过敏 的杂质；其二是 28 纳米包裹体技术(专利号：ZL 2024 1 1261016.8)，让成分透皮吸收率达到普通款的 3.4 倍，8 小 时就能直达真皮层发挥作用；其三是靶向递送系统，借助信号肽精准识别黑色素细胞，提高美白的精准度。 碾压级优势实证 从实测数据来看，极光甘草的优势十分突出。 •在酪氨酸酶抑制率上99%的光甘草定抑黑美白力是维C的80倍、烟酰胺的140倍、熊果苷的961倍，处于同类成 分的天花板水平； 传统美白成分常存在四类典型问题。 •首先是光敏反黑问 ...

Core Viewpoint - The whitening ingredient tranexamic acid is experiencing a resurgence in the skincare market, moving from a previously overlooked status to becoming a popular choice among brands and consumers [1][5][20]. Ingredient Trends - Traditional whitening ingredients like niacinamide, arbutin, and alpha hydroxy acids dominate the market, while tranexamic acid, once popularized by Shiseido, has seen a revival due to new research validating its efficacy [1][5]. - In Q1 2024, tranexamic acid entered the top 10 list of popular cosmetic ingredients, marking a significant increase from its previous ranking of 15 in the same period last year [5][6]. Market Growth - The number of registered products containing tranexamic acid has surged, with 918 new registrations in 2024 and a compound annual growth rate exceeding 80% over the past three years [6][8]. - By May 2025, over 3,000 products featuring tranexamic acid were registered, reflecting a year-on-year growth of over 100% [6][8]. Brand Strategies - Major brands are increasingly incorporating tranexamic acid into their product lines, with companies like OLAY and domestic brands like Proya launching new products featuring this ingredient [14][15]. - The competitive landscape in the whitening market is intensifying, with brands seeking innovative narratives to differentiate their offerings amid a saturated market [13][20]. Research and Development - Procter & Gamble's recent research highlights the mechanism by which tranexamic acid inhibits melanin production, providing a scientific basis for its use in whitening products [10][12]. - The study indicates that tranexamic acid can stabilize melanocytes, preventing excessive melanin transfer to skin cells, thus enhancing its whitening effects [12][13]. Consumer Engagement - The rise of "ingredient-focused" consumers has led to increased discussions about tranexamic acid on social media platforms, indicating growing consumer interest and awareness [17][18]. - However, the lack of a standout product in the market is seen as a barrier to tranexamic acid's widespread adoption, with brands needing to innovate to capture consumer attention [18][19]. Future Outlook - The potential for tranexamic acid to become a leading whitening ingredient hinges on overcoming challenges related to its skin absorption and stability [18][19]. - Innovations such as microneedling combined with tranexamic acid are being explored to enhance its efficacy and safety in topical applications [18][19]. - The cost of tranexamic acid remains a factor, with current prices significantly higher than those of established ingredients like niacinamide, which may limit its market penetration [19][20].