Core Insights - The article highlights the opening of a new marketing center for Huangjiayue, a well-known mooncake brand in Guangxi, indicating its strategy to integrate high-quality mooncakes into the daily lives of consumers in Nanning [1][4]. Group 1: Company Strategy - Huangjiayue's new marketing center aims to enhance its service network in Nanning, providing a one-stop space for product display, cultural experience, and convenient service [4]. - The company is expanding its presence in community markets, showcasing a strategic decision to improve brand accessibility and service quality [5]. - The opening of multiple stores, including flagship and marketing centers, marks the beginning of Huangjiayue's mooncake sales season for 2025 [4]. Group 2: Consumer Engagement - The new store features a modern design while maintaining traditional elements, allowing customers to experience the brand's heritage and quality [3]. - Consumers can enjoy a "try before you buy" service, enhancing customer experience and engagement with the brand [4]. - The marketing center is positioned to make mooncakes and gifts easily accessible for daily consumption, not just during the Mid-Autumn Festival [5].