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云门酒业作为山东白酒行业唯一代表亮相商务部“老字号嘉年华”
Qi Lu Wan Bao· 2025-10-01 12:35
Core Viewpoint - Yunmen Liquor Industry showcases its rich cultural heritage and craftsmanship at the "National Goods Classic, Trendy Products Renewal" event in Beijing, highlighting its status as a time-honored brand and its commitment to innovation and market expansion [2][4]. Group 1: Brand Development and Cultural Heritage - Yunmen Liquor Industry emphasizes brand building, cultural inheritance, talent cultivation, and market expansion as key areas for innovation and development [4]. - The company actively participates in major government-led events to enhance brand influence and showcase the unique charm of Qilu sauce aroma [4]. - Initiatives like the "Cultural Yunmen" project and the "Chinese Wine History: Qingzhou Exploration" aim to revitalize cultural resources and promote regional cultural products [4][5]. Group 2: Talent and Market Strategy - The company focuses on talent development by establishing master studios and training programs, producing numerous national and provincial-level liquor judges [5]. - Yunmen Liquor Industry is expanding its market presence through both online and offline channels, with significant growth in e-commerce sales and the establishment of tasting centers in Japan [5][7]. - The company has been recognized as a key player in the industry, being one of the first drafters of the national standard for sauce-flavored liquor and receiving accolades for its flagship product, "Yunmen Chenxiang·Yubai" [7]. Group 3: Policy and Future Outlook - The company benefits from supportive policies from the Shandong provincial government and is positioned to leverage both policy and market opportunities for future growth [7]. - Yunmen Liquor Industry plans to deepen its "provincial liquor strategy" and "big product strategy" to enhance core competitiveness and provide a model for the transformation of time-honored brands [7].