Core Viewpoint - The article discusses how traditional brands (老字号) can enhance consumer experiences by making them more tangible, participatory, and memorable, as highlighted by Huang Zhen, a member of the Shanghai Political Consultative Conference and chairman of the Huangpu District Federation of Industry and Commerce [2]. Group 1 - Huang Zhen showcased a watch named "Tribute: The Power of Belief," co-branded by Shanghai Watch and a cultural creative company, to promote the idea of enriching consumer experiences [2].