Core Viewpoint - The State Administration for Market Regulation (SAMR) is taking action against false advertising in private domain live streaming, particularly targeting illegal practices that exploit vulnerable groups such as the elderly [1][4]. Group 1: Regulatory Actions - SAMR has held discussions with relevant platform companies to enforce accountability and social responsibility, urging them to assist in monitoring and limiting access to illegal content [1][2]. - The regulatory body has initiated a nationwide campaign to combat false advertising related to drugs and health products aimed at the elderly, following reports of deceptive marketing practices [1][4]. - In Shanghai, over 50 stores have been penalized for knowingly participating in false advertising through private domain live streaming, marking a shift in accountability for physical stores [2][3]. Group 2: Technological Measures - The Henan Provincial Market Supervision Bureau is utilizing big data analysis and AI technology to monitor risks associated with private domain live streaming and related platforms [2]. - Certain private domain live streaming platforms have been found to manipulate viewer statistics and engagement metrics, significantly inflating their perceived popularity [3]. Group 3: Enforcement Outcomes - A total of 30 cases related to false advertising in private domain live streaming have been filed, with penalties amounting to 2.93 million yuan and potential fines of approximately 6.63 million yuan [4]. - Regulatory efforts have led to the suspension of 5,904 videos and 11,000 live streams, with 472 repeat offenders blacklisted [3].