Core Viewpoint - The State Administration for Market Regulation (SAMR) is taking action against false advertising in private domain live streaming, particularly targeting illegal practices that exploit vulnerable groups such as the elderly [1][4]. Group 1: Regulatory Actions - SAMR has held discussions with relevant platform companies to enforce accountability and social responsibility, urging them to assist in monitoring and limiting access to illegal content [1][2]. - The regulatory body has initiated a nationwide campaign to combat false advertising related to drugs and health products aimed at the elderly, following reports of deceptive marketing practices [1][4]. - In Shanghai, over 50 stores have been penalized for knowingly participating in false advertising through private domain live streaming, marking a shift in accountability for physical stores [2][3]. Group 2: Technological Measures - The Henan Provincial Market Supervision Bureau is utilizing big data analysis and AI technology to monitor risks associated with private domain live streaming and related platforms [2]. - Certain private domain live streaming platforms have been found to manipulate viewer statistics and engagement metrics, significantly inflating their perceived popularity [3]. Group 3: Enforcement Outcomes - A total of 30 cases related to false advertising in private domain live streaming have been filed, with penalties amounting to 2.93 million yuan and potential fines of approximately 6.63 million yuan [4]. - Regulatory efforts have led to the suspension of 5,904 videos and 11,000 live streams, with 472 repeat offenders blacklisted [3].

Core Viewpoint - The State Administration for Market Regulation has launched a campaign against false advertising in health products, particularly targeting misleading claims made to elderly consumers [1][2][3] Group 1: Regulatory Actions - The campaign has revealed six typical cases of false advertising in health products, emphasizing the need for consumer awareness regarding the distinction between health foods and medicines [1] - In Nanjing, a food business was found promoting ordinary food products as having medicinal benefits, which were unsubstantiated [1] - A supermarket in Zhangjiagang was penalized for advertising a health product as a treatment for various diseases, despite it being a regular health food [1] Group 2: Marketing Tactics - A food store in Shanghai used free vegetable giveaways to attract elderly customers, subsequently promoting health products with false disease treatment claims [2] - A health management company in Ningbo employed gift giveaways to lure elderly individuals into marketing events, where exaggerated product claims were made [2] - A company in Beijing was found to be using live streaming to promote a regular food item as a weight loss solution, with no scientific backing for such claims [2][3] Group 3: Misleading Claims - A technology company in Beijing falsely claimed that its products could treat various health conditions, using unverified extreme terms to enhance product appeal [3] - The marketing practices across these cases highlight a systemic issue of misleading health claims in the industry, particularly targeting vulnerable populations like the elderly [1][2][3]

Group 1 - The core viewpoint of the articles is that the Chinese National Market Supervision Administration is launching a special campaign to combat false advertising of drugs and health products targeting the elderly, addressing the issue of "scamming the elderly" in the market [1][2] - The campaign will focus on the increasing prevalence of online marketing tactics, such as live streaming and social media, which are being used to mislead elderly consumers through promises of free trials and exaggerated health claims [1] - Specific tasks outlined in the campaign include cracking down on misleading promotions disguised as expert consultations and health advice, as well as the sale of pseudo-high-tech products and health supplements [1] Group 2 - The campaign will enhance the regulation of advertisements related to drugs and health products for the elderly, ensuring strict adherence to advertising review systems and penalizing disguised advertisements that promote health knowledge [2] - There will be a prohibition on health products claiming to treat diseases, aiming to prevent the phenomenon of health products being marketed as "miracle drugs" [2] - Food safety supervision will be strengthened, focusing on the investigation of false information in food and health product labels, particularly regarding disease prevention and treatment claims [2]