在江苏省南京市建邺区市场监管局查处李桧芳食品经营部虚假宣传案中，李桧芳食品经营部通过签 到打卡、集中授课、视频讲解等方式，向老年消费者宣传其所售的大蒜油凝胶糖果、珍硒虫草浸提粉、 美元水松、山药牛髓粉等具有降血糖、降血脂、降血压、治疗冠心病等功效。经查，这些产品均为普通 预包装食品，且并不能证明其宣传内容的真实性。 在江苏省张家港市保税区市场监管局查处德积徳优迪斯超市虚假宣传案中，德积徳优迪斯超市在经 营场所内通过播放视频的方式，向中老年人推介销售商品蜂亿健蜂皇浆冻干粉胶囊，并宣传该商品具有 治疗糖尿病、高血压、冠心病、肝硬化、肾功能衰竭等多种疾病的功效。经查，这些仅为普通保健食 品，不具有疾病治疗功能。 市场监管总局7月22日公布6起保健品虚假宣传典型案例。今年以来，市场监管总局在全国开展老年 人药品、保健品虚假宣传专项整治工作，通过案件查办揭露不法商家营销套路，强化"保健食品非药 物"消费警示，对规范保健品领域营销宣传具有示范意义。 在北京市市场监管局查处北京萱妍堂生物科技有限公司直播间虚假用户评价案中，北京萱妍堂生物 科技有限公司作为某平台店铺"萱妍堂北京专卖店"及绑定账号"宣子创始人4胎辣妈"的运营主 ...

Group 1 - The core viewpoint of the articles is that the Chinese National Market Supervision Administration is launching a special campaign to combat false advertising of drugs and health products targeting the elderly, addressing the issue of "scamming the elderly" in the market [1][2] - The campaign will focus on the increasing prevalence of online marketing tactics, such as live streaming and social media, which are being used to mislead elderly consumers through promises of free trials and exaggerated health claims [1] - Specific tasks outlined in the campaign include cracking down on misleading promotions disguised as expert consultations and health advice, as well as the sale of pseudo-high-tech products and health supplements [1] Group 2 - The campaign will enhance the regulation of advertisements related to drugs and health products for the elderly, ensuring strict adherence to advertising review systems and penalizing disguised advertisements that promote health knowledge [2] - There will be a prohibition on health products claiming to treat diseases, aiming to prevent the phenomenon of health products being marketed as "miracle drugs" [2] - Food safety supervision will be strengthened, focusing on the investigation of false information in food and health product labels, particularly regarding disease prevention and treatment claims [2]