Core Viewpoint - The article discusses the evolving landscape of celebrity endorsements and live-streaming commerce, highlighting how stars like Zhao Lusi are adapting to new platforms like Xiaohongshu to maintain their commercial value amidst changing industry dynamics [2][5][6]. Group 1: Zhao Lusi's Live-Streaming Success - Zhao Lusi launched a formal live-streaming session on Xiaohongshu on January 28, which lasted for 7 hours, attracting 8.7 million viewers and generating over 820,000 orders [5][6]. - Following this event, media outlets labeled Zhao Lusi as the "new sister" of Xiaohongshu, indicating her rapid rise in the platform's live-streaming rankings [5]. Group 2: The Changing Dynamics of Celebrity Value - Celebrities, despite their fame, often find themselves as mere components in the entertainment industry, lacking significant influence over profit distribution [8][9]. - Zhao Lusi's career trajectory exemplifies the dependency of celebrity value on various industry factors, including media exposure and brand endorsements [9][10]. Group 3: The Impact of New Platforms - The shift to platforms like Xiaohongshu allows celebrities to redefine their value outside traditional entertainment systems, where they can engage directly with audiences and generate revenue through live-streaming [43][44]. - The article notes that the new commercial model is more immediate and less resource-intensive compared to traditional film and television projects, which often require significant investment and time [46][47]. Group 4: The Risks of the Old System - The article highlights the fragility of celebrity value within the traditional entertainment system, where any disruption can lead to a rapid decline in perceived worth [18][21]. - Zhao Lusi's public disputes with her management company illustrate the potential for personal issues to impact professional value, leading to a reassessment of her marketability [20][22]. Group 5: The Role of New Capital - Xiaohongshu's eagerness to leverage Zhao Lusi's popularity reflects a broader trend where platforms seek to capitalize on emerging stars to drive engagement and revenue [38][42]. - The article emphasizes that the new capital landscape prioritizes immediate results and efficiency over long-term brand building, contrasting sharply with traditional entertainment practices [47][48].