Core Insights - The collaboration between the new tea brand TIANLALA and the domestic campus comedy animation IP "Tea Ah Erzhong" aims to target the Z generation consumer group by promoting a nostalgic yet healthy product line [1] Group 1: Collaboration Details - TIANLALA has launched a new "Old Brown Sugar Flavor Series" of beverages in partnership with "Tea Ah Erzhong," which has over 50 million fans online [1] - The collaboration focuses on creating content that resonates with both brands' audiences, particularly the young consumer demographic [1] Group 2: Product Offerings - The new product line includes "Old Brown Sugar Flavor Pearl Milk Tea" and "Old Brown Sugar Flavor Pearl Milk," catering to both hot drink needs for autumn and winter and expanding into cold drink scenarios [1] - This initiative aims to break the traditional limitations of brown sugar beverages [1] Group 3: Marketing Strategy - TIANLALA's Chief Marketing Officer, Yang Shang, emphasized that the collaboration is based on a deep understanding of students' daily lives, positioning the products as essential drinks for exam, homework, and social moments [1] - The partnership transforms TIANLALA from a mere product provider to a brand that resonates deeply with the Z generation as a growth partner [1]