Core Insights - The fitness brand Super Monkey has recently closed several locations across the country, raising public concern about its business strategy and market presence [1][2] - The company plans to close 15 stores and open 61 new ones by 2025, indicating a strategic shift rather than a complete withdrawal from the market [1] - Super Monkey's business model, which relies heavily on group classes and personal training, faces challenges in maintaining customer retention and adapting to market demands [4][5] Store Closures and Market Strategy - Super Monkey has closed stores in Fuzhou and Xiamen just over a year after entering these markets, indicating difficulties in establishing a foothold [2] - The closures are attributed to a combination of declining consumer traffic and the need for regular upgrades to existing stores [1] - The company is focusing on high-quality commercial spaces in core business districts for future expansions, ensuring alignment with its brand positioning [2] Financial and Operational Challenges - Super Monkey's store count grew from 30 in 2019 to 243 by March 2022, but growth has since slowed, with projections of only 260 stores by the end of 2024 [3] - The company's previous goal of opening 10,000 stores within ten years appears increasingly unrealistic given current growth rates [3] - The reliance on a pay-per-visit model has led to high customer churn rates, impacting revenue stability [4] Competitive Landscape - Super Monkey faces competition from brands like LeKe Sports, which has adopted a more scalable and cost-effective business model [5] - The fitness industry is evolving, with a shift towards service-driven models, and Super Monkey's high operational costs and slow expansion may hinder its competitiveness [5][6] - New entrants like Savage are disrupting the market with lower pricing strategies, further challenging Super Monkey's market position [6]