Core Viewpoint - Kering Group, the parent company of Gucci, and Artemis, the holding company of the Pinault family, will not sell their 29% stake in Puma, emphasizing that the current market value does not reflect the true worth of the brand [1] Group 1 - Artemis previously received interest from multiple potential buyers, including private equity firms and industry competitors, but has not engaged in any discussions regarding a sale [1] - Following rumors of a potential sale, Puma's stock price surged by 15% on the day of the news [1] - Artemis acknowledged that Puma is not a "strategic asset" for them and may not remain in their investment portfolio long-term [1]