Core Insights - The report highlights key consumption trends in Beijing for 2025, including cross-border consumption, hutong revitalization, digital seamlessness, and rational return [1][2] - Approximately 85% of respondents participated in cultural and commercial integration activities in Beijing in 2025 [1] - The age group of 18 to 35 is identified as the core consumer demographic, with those aged 26 to 35 showing significant engagement in high-value spending and international service experiences [1] Consumption Activity Types - The five popular types of consumption activities include: 1. Cultural venues (museums, art galleries) combined with commercial districts 2. Shopping within tourist attractions alongside cultural performances 3. Sports event-related travel consumption (watching events, accommodation, shopping) 4. Sports carnivals in historical districts combined with traditional brand consumption 5. Immersive cultural experiences within commercial districts [1] International Service Improvements - The report indicates significant advancements in international service areas, including: 1. Enhanced cross-border payment convenience (compatibility with foreign bank cards and mobile payments) 2. Increased foreign language service coverage (multilingual signage and staff in malls and tourist sites) 3. Greater variety of international brands (introduction of global flagship stores and niche brands) [2]