转自：北京日报客户端 从汽车展厅到潮流商圈，再到激情赛事，用消费券开启新一轮亦城消费盛宴。10月1日至11月30日，北 京经济技术开发区（北京亦庄）将正式启动"亦彩生活·智享出行消费季"活动。活动将发放总额2000万 元的消费券，全方位覆盖汽车、商圈、赛事等多个领域，进一步激发区域消费潜力，推动新能源汽车消 费与假日经济融合发展。 据悉，本次活动由北京经开区商务金融局主办，联动"2025GT世界挑战赛""2025世界智能网联汽车大 会"和北京经开区"超级杯"足球赛（以下简称"亦超"），打造集"科技、速度、生活、服务"于一体的文 商旅体融合消费场景，进一步强化"买车到亦庄"的消费品牌影响力。 01 三大消费板块齐发力，构建全域消费新体验 沉浸式场景+科技体验，打造出行消费新范式 让消费可知、可感！活动期间在"E-TOWN精品汽车城市展厅"营造沉浸式购车氛围，让消费者近距离感 受汽车魅力的同时，汇聚汽车金融、保险、美容等一站式汽车后市场服务，实现消费者"选车—购车— 用车"全流程无忧购车。 2025GT世界挑战赛现场将设置"尚Garden嘉年华"静态展专属展示售卖区域，集中展示全球知名品牌高 级车型，直观呈现车身 ...

Group 1: Core Insights - The salon focused on the theme of "finding the consumption power of time-honored brands," highlighting the transition of these brands from product innovation to cultural systematization [1] - The concept of "living heritage" is emphasized as a key differentiator for time-honored brands operating museums, which leverage unique products, deep cultural roots, and craftsmanship [3][4] - The integration of cultural and commercial attributes in museums presents both opportunities and challenges for time-honored brands [6] Group 2: Museum Strategies - The Yanjing Eight Wonders Museum has established two registered museums and three venues, hosting over 100 cultural events annually, showcasing the importance of active cultural engagement [3] - The "museum-store integration" model adopted by Cai Bai Gold Jewelry Museum allows for a seamless connection between cultural experiences and consumer engagement [7][8] - The One-Character Pavilion aims to enhance brand storytelling and promote consumption through innovative approaches, including customized products and modern packaging designs [9]

Core Insights - The "Su Super" football league has significantly stimulated consumption in Jiangsu, with electricity usage in the service industry increasing by 12.7% year-on-year since the league's inception [1] - The event has transformed from a temporary attraction to a long-term draw, enhancing the appeal of cities and their local offerings, thus driving sustained consumer interest [2] - The league has created a vibrant atmosphere that intertwines sports, food, and local culture, leading to a richer consumer experience and emotional value associated with spending [2][3] Group 1 - The "Su Super" league has activated a consumption chain encompassing dining, accommodation, transportation, tourism, shopping, and entertainment, encouraging people to engage in various activities [1] - The league has become a platform for showcasing local cuisine, with food items being creatively marketed, thus enhancing the overall experience for fans and tourists [2] - The emotional value derived from the league's events has become a key factor in consumer spending, as people seek enjoyable and memorable experiences beyond basic needs [2] Group 2 - The success of the "Su Super" league relies on effective management and support from local businesses, which can enhance the consumer experience and facilitate greater participation [3] - Creating a conducive environment for consumption, such as setting up viewing areas and reducing barriers for small businesses, is essential for maximizing the league's impact [3] - The league's influence extends beyond immediate economic benefits, fostering a sense of community and cultural identity that can attract visitors to Jiangsu in the long term [3]

Core Viewpoint - The Beijing Municipal Government has issued a notice on the "Beijing Deepening Reform to Boost Consumption Special Action Plan," aiming for an average annual growth of around 5% in total market consumption by 2030, and to establish 2-3 new consumption landmarks in the cultural, commercial, tourism, and sports sectors, with enhanced capabilities in global consumption market influence, resource allocation, and innovation leadership [1] Group 1 - The plan targets an average annual growth of approximately 5% in total market consumption by 2030 [1] - The initiative aims to create 2-3 new consumption landmarks with a scale of 100 billion in the integration of culture, commerce, tourism, and sports [1] - The goal is to achieve breakthroughs in building an international consumption center city, enhancing its influence and resource allocation capabilities [1]